Near the end of each year is the home improvement industry slowly into the off-season when, as a building materials industry, the diatom mud industry will inevitably be affected, how to pass the sales off-season has become the current troubled major diatom mud dealer In fact, the dealer needs to learn at different times for different target consumer groups to develop appropriate products and services strategy through in-depth market research, shaping the product's unique selling point, and then a very creative way to consumers In the face, only through such grinding, in order to stand out in the market competition.
First, the market shift
Due to the different needs of diatom mud in different regions, when the so-called off-season is approaching, it is entirely possible to shift the market to study the difference between the peak season and the season of diatom mud products in different market regions and to analyze their weakness in different sales channels Peak season differences, take a pioneering marketing strategy, off-season negative effects will be reduced to the maximum, you can avoid the bleak season sales.
Second, channel innovation
Once the diatom mud products into the off-season, the normal sales channels will shrink, but at the same time other sales channels have become new opportunities.Therefore, diatom mud enterprises should choose to take the initiative to find new channels, through the development of new channels * Open the market to play the limit, so as to solve the off-season sales channel short board.
Third, product innovation
Diatom mud product innovation has always been the key to winning the market, but innovative products, but also according to seasonal changes, market demand, targeted product innovation, development of marketable products. Positive to meet the off-season challenge, thus eliminating Off-season phenomenon.
Fourth, guide consumption
The formation of the off-season and people's consumption concept has a certain connection, if we can guide or even change people's consumption concepts, we can increase sales.Therefore, diatom enterprises need to do market research, according to people's consumption concept to 対 products Timely innovation, in the market to be further expanded.
Fifth, increase sales promotion
In the off-season, if you launch large-scale and strong advertising and promotion activities for end-user groups, rebate in the consumer, there may be adverse quarter of consumption, to achieve unexpected results.It may be advisable to try this type of approach in the off-season To ease the pressure caused by off-season, but also need to pay attention to promotions should be moderate, must not affect the peak season sales.
The current diatom mud companies must keep up with the trend of the times, the use of Weibo, WeChat, micro-movie and other new means to promote their own brand, but diatom mud brand propaganda is a moisten process, the diatoms Mud enterprises can not only focus on a kind of promotional channels, can not expect immediate advertising effect, we must look far ahead in order to win more long-term interests.