November 25, Wangfujing Group and the first cooperation of the Sanpower Group Department Store South Hall Hamlet store opened its tentative business.It is reported that the reason for the trial than expected time ahead of the trial, mainly to deal with the south side of the Central Government opening hours, To grab the construction period, the store will be officially opened on December 23 during Christmas.
According to reports, Hamlet Wangfujing store is located in the South Department Store, the overall operating area of 1.1 million square meters, the store is also Hamlet brand in the world's largest stores, and other places with the same global unified store Visual commercial, stores across the five layers, including toy retail, clothing, experience and other regions. Covers a total of more than 200 brands, such as Hamleys own brand toys, Lego, Transformers , Barbie, Star Wars, Disney Princess, Le cube, VTech, Piggy Petty, My Little Pony.
Hamlet is the UK's largest toy retailing brand. In October 2015, the Sanpower Group announced that it would accept Hamlet. At present, the Chinese market has opened stores such as Hamlet Nanjing Sanchi International Plaza, Hamlet Xuzhou Sankin International Plaza shop.In the first half of the year, Wangfujing Group joined forces with Sanpower Group for docking and cooperation. At that time, Yuan Yafei, chairman of Sanpower Group, introduced Baidu, HOF China, Buying Firm, Hamlet, Brookstone, etc. Retail brands and the United States and West fashion business platform business Wangfujing Group can be a number of formats platform for cooperation and the future development of Hamlet in China will be extended to Greater China, the specific store plans will be based on Beijing Wangfujing flagship Shop opened to do the next step arrangements.
The opening of the department store in Hamlet is also a rejuvenation of the department store, adjusting the introduction of Hamlet, corresponding to changes in the target department store department store, according to reports, the introduction of the new format will meet the family customer this new layer In addition to this adjustment, there are other adjustments to this department store this year, including the upgrading of more than 500 brands, the establishment of women's underwear Museum, boutique women's shoes Hall and other categories to the standard division, at the same time, Facade has also been adjusted, all the billboards removed facade, the lights are replaced by high brightness and longer life LED energy-saving lamps.