Renesas Electronics, once regarded as a corporate failure representative of the Japanese semiconductor industry, is now finally in the Diamond, according to weekly Diamond reports that Renesas has more than 10% of its 2017-year profit rate, and that the Japanese Industrial Innovation Agency (INCJ) has also started to sell its stake in Renesas, and then the company's shares rose Now, the Bank of Japan has not seen the lending to Renesas as a saving business, but as a potential investment target. However, the main cause of the loss of the Renesas in 2012, 6 major layoffs, staff from 47,000 people to less than 20,000 people, all of Japan's 22 factories reduced to 9 factories, especially the most cutting-edge product development stronghold Tamagawa cause layoffs, is tantamount to cut Renesas's advanced technology research and Development Lifeline, Renesas's existing state-of-the-art products RH850 the lifespan of the 2020, but 2020 years later it is doubtful. If the auto industry is calm, so now widely praised by the European and Japanese car depot RH850 series microcontroller, can also rely on continuous improvement to maintain product life, but now 100 years of electric cars and automatic driving trend, is sweeping the car industry, the advanced plant needs different from the existing products of advanced semiconductor products, Perform their research on autopilot software. In the face of this trend, the semiconductor industry has Hollann NXP (NXP) acquisition and the United States Freescale (Freescale), Qualcomm (Qualcomm) also in the acquisition and Bo Tong (Broadcom) and Grace Zhi Pu; The auto industry has collaborated with the company, with Nvidia, and with Denso and Toshiba (Toshiba). Renesas, of course, has not been idle, but also to promote the simulation of the semiconductor factory Intersil, and the introduction of its own network of Things (IoT) and automatic driving technology platform, but the scale of the gap with the above-mentioned manufacturers, follow-up investment capacity is significantly behind. Therefore, for automotive semiconductor products, Renesas currently launched 2020 years after the program, is to improve the RH850 production line, from 40 nanometers (nm) to 28 nm, to the existing structure to improve product performance; But let's not say that Intel or Nvidia are moving toward a more sophisticated process, and that their 2020-year-old car-chip technology is also a brand new architecture product that is far more performance than Renesas, which has been improved by existing products. Renesas has successfully rebuilt the business, but mainly on the financial rather than the technical, market competition has become more stringent, in the process of reconstruction, from the world's largest automotive semiconductor factory to the third largest semiconductor factory Renesas, how to continue the existing market advantage, and other manufacturers in the second generation of Automotive semiconductor market competition, Renesas is the largest long-term business issues, but also the Japanese semiconductor industry to avoid the collapse of an important topic.
