IBM used to sell advanced technology, now it has turned into a consultation, and it is more complicated and harder to expand than Amazon and Google to sell computing power through remote cloud servers to other companies, and customers still have to do their own work. Wired reports, but Amazon and Google want to use artificial intelligence to launch their own consulting services to lease their artificial intelligence technology to customers. The reason is that many companies are not able to take advantage of technology such as machine learning. Many companies use the cloud platform to store data, or use it to process Web pages and mobile app operations. Companies such as Amazon now want to persuade their customers to buy artificial intelligence services, and to analyze useful information from a large number of data. But artificial intelligence experts are still in short supply, and big technology companies are seeking thirst. Amazon has launched several new cloud services at Las Vegas's re:invent Cloud conference to learn about voice through AWS and to train machine learning. A head of the NFL Football League says the alliance uses Amazon's machine learning tools to understand how far players can run and how much they are going to accelerate. But the NFL has no way to do it on its own, and they need the help of Amazon's machine-learning experts. Amazon ML Solutions Lab staff examines customer data and systems and thinks about how to improve through artificial intelligence. AWS began aggressively promoting artificial intelligence services in 2016, says Swami Sivasubramanian, head of the AWS Ai program, who wants to know how to build $url technology through artificial intelligence scientists; The companies paid Amazon experts, but Sivasubramanian declined to comment on the price, only that the fees would be determined according to the plan's content. Google also launched an AI consulting store in 2016. Their machine learning Advanced Solutions Laboratory (Machine Learning Advanced Solutions Lab) allows insurers USAA to collaborate with Google's AI engineers and provide a 4-week training program, Assist the customer's engineers to improve their artificial intelligence ability. But sellers are smarter and more complex than they normally would have imagined. The main hurdle, says Rob Koplowitz, a Forrester analyst, is that people don't know what to do, and they do need some close guidance early on. This phase may take some time. Amazon's Sivasubramanian believes it will take years to become an expert in machine learning. Google CEO Sundar Pichai also said that the current ability to build a complex machine learning model of the people, I am afraid only thousands of. Microsoft believes that many of the cloud AI systems are too complex to benefit general companies, and they are now launching AI school online courses and investing in AI consulting services to create a new company element AI. Amazon also launched its own education program, their Deeplens camera asking for $250 in hopes of letting developers know about machine learning and Amazon services. Mellon University also hopes to use the device to train its students.