With a series of policies promulgated by the State Administration of Press, Publication, Radio, Film and Television, the on-demand cinema gradually moves towards standardization orbit. At present, the development of on-demand cinema in China is uneven. As the policy is further clarified and competition intensified, the on-demand cinema industry is bound to welcome Card, while the first to enter the market must take the initiative.
Large-scale market or over a hundred billion
China's film distribution model is similar to the United States, with reference to the Hollywood and North American operations experience, a mature film market, the first round of box office and the ratio between the open box office between 28 to 37 open, the cinema theaters box office receipts accounted for only the entire movie 20% -30% of the market.According to authoritative statistics, in the online broadcast side of the standardization of copyright growing day by day, China's movie market, the box office accounted for the opposite of the United States, the box office revenue accounted for only 20%.
It seems the industry view, from the point of view of the entire industry chain, No. 1 cinema (cinema) under the second cinema (on-demand theater) is really set up the core of the film industry chain pyramid can effectively make up for commercial cinema and After the film market blank.Cinema consumption in consumers' daily life has become a rigid consumption, standing on the basis of 500 billion yuan of Chinese box office movie, on-demand theaters have at least 100 billion market size.
On-demand cinema, demand determines the market
At present, it is widely believed in the industry that policy guidance and demand on the part of the film form an external force for on-demand theaters, and the huge potential of the Chinese film market itself constitutes the endogenous motivation for the development of on-demand cinemas. On the one hand, outstanding films at home and abroad urgently need diversified Screening channels; on the other hand, first-tier cities spend an average of 4-5 hours watching movies, movie viewers want to have a more convenient viewing mode to choose from.This fully illustrates the on-demand theater.
As the current domestic film and television market vacancies, the second cinema line is really born out of demand market, which not only to fill the first cinema to the network side of the job vacancies to extend the profits and vitality of the domestic film market, more people have created Cinema line under the flexible and varied viewing paradise.
Little handsome theater, the layout of the second cinema line
Qingdao Xiaoshuai Cinema Technology Co., Ltd. is an Internet brand company under the Haier Group. Founded in July 2015, Qingdao Quest Alliance Passport No. 001 has been devoted to creating a complete Internet mobile distribution platform. In response to the bottleneck faced by the development of the film and television industry and the future of the intelligent hardware industry as well as the filming needs of the vast number of movie and home theater enthusiasts, three major sections will be created: theaters, hotel cinemas and campus cinemas to form a comprehensive coverage of the current audience At the content copyright level, Xiaobai Theater actively cooperates with well-known copyright content service providers in the industry to produce high quality film sources for its three major cinemas, Opened up the bottleneck of viewing experience, seize the offline scene on-demand cinema development opportunities, has become a well-deserved leader in the industry.
Brave break, the future prospects
Xiaobai Theater has always believed that the strategic layout of the '2nd Cinema' eco-system that combines the integration of video content services, software interaction and hardware consumption is a product of diversified needs of users. It is an inevitable result of the development of the times and will inevitably affect thousands in the future Tens of thousands of Chinese families, developed into a more advanced and complete system of the cinema system. Xiaocai theater in the future will continue to optimize the product mix, product innovation concept, 'to launch a more free viewing model revolution' as the goal, 'second cinemas The ecosystem is so vast that every family can own their own movie theater.
'The second cinema line' of the future, it is the future of Chinese film!
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