Caption: In October, residents of Yancheng danced under an overpass. Sound infrastructure to make China's remote areas open
The New York Times recently published an article saying that consumer spending in rural areas in China has started to increase rapidly thanks to the digital revolution in China, advances in agricultural technology and the tens of thousands of kilometers of highways and railways that have been heavily invested in. Online shopping is entering the countryside This is not only a rare opportunity for development for e-commerce companies, but also a huge challenge.
The full text is as follows:
On a cold morning in October of this year, Han Youjun got into his silver van and left the town of Liangduo, Dongtai, Jiangsu Province, China, leaving the car full of different sizes and shapes A few minutes later, Han Youjun's car rumbled through the paddy fields, along narrow country roads, through rudimentary farmhouses.
In the past, express drivers like Han Youjun had no reason to go that far.China's nearly 40-year reform and opening up has made densely populated metropolises prosperous and prosperous.In other parts of China, especially around Liangduozhen Rural areas are still relatively poor.
Gradually, however, the fruits of China's economic development are infiltrating into smaller cities and rural areas - just as Han Youjun, a 32-year-old Jingdong delivery man, personally put in his parcel and stuffed 70 parcels that day He doubled the delivery 18 months ago.
He said: 'Now, working hours have become longer and longer.'
China's economic development needs consumers in these places, and China's economic growth has long been dependent on the industrial and construction industries, but the Chinese government is trying to change this situation.
Thanks to China's digital revolution, advances in agricultural technology and tens of thousands of kilometers of highways and railways built heavily, Chinese citizens outside the big cities are beginning to respond positively to government policies that promote consumption, and many remote areas of China are chasing wealthy metropolises And in an unprecedented manner connect with the broader economic activities of the outside world, making it possible to benefit the long-term economic development of China and the world at large.
In Yancheng, a city of Dongtai, the per capita income in the region has risen more than the national average, and their increase in household spending - up by 8% in 2016 - surpassed Beijing and Shanghai.
In Yancheng's automobile city, one can see such prosperity: the sales of cars of major brands such as Toyota and Ford are all trying their best to compete for customers, and Zhou Zhengguo, owner of a Geely automobile dealership, Zhengguo, transliteration) expects to sell 2,000 cars this year, four times more than two years ago.
He said: 'Most people who used to buy cars were private owners in the past, and now the working-class people have more cars to buy.'
Those living in underdeveloped areas of China may be of crucial importance to China's future economic development.
Robin Xing, chief China economist at Morgan Stanley, believes that the growth of consumer spending in China's smaller cities like Yancheng will continue to outpace the big cities, so that by 2030, a third of China's private consumption growth The second will come from these areas.
Xing Ziqiang said: 'We really hope that these places will catch up and narrow the gap with the big cities in terms of income.'
Entrepreneurs are looking at these areas with a fresh perspective, and the new highways and high-speed railways in China make it easier to move factories and other businesses to smaller cities and allow them to take advantage of the low cost of these places Last year, Yancheng's industrial output growth faster than the national average.
These changes are not confined to the major towns inland China, which is becoming more scale, efficient and profitable.
Legend: Luo Jianhai is a farmer in Xiling village in eastern China who increases his income by expanding the size of the farm
Photo: Luo Jianhai's farm at 'Xiling Village', a representative of a new generation of farmer entrepreneurs in China who are helping to transform rural areas
Luo Jianhai, 37, a mountain village known as 'Xinling' near Yancheng, is a typical new farmer entrepreneur who is constantly expanding his farm by renting the land of his neighbors, Used to grow rice and wheat, and he also bought two tractors to rent the tractors to other big farming people, and in the past three years his annual income has increased sevenfold to reach 100,000 U.S. dollars.At the same time he More than doubled their family expenses, mainly to buy upscale clothes for his three children and to buy a joint-venture car for $ 17,000.
Luo Jianhai said that after the improvement of the way of life, let him appreciate the 'no money and money difference'.
Cheng Zhiguo, 47, also expanded his farm this year, adding about 23,000 U.S. dollars to his net income, a five-fold increase from three years ago. His reward for himself was purchased in August of this year The first car: a modern license car.
Such changes in rural China, attracting entrepreneurs from the city like Zhou Jian, a 33-year-old resident of Nanjing, believes that large-scale farming needs more money, and in 2013, He set up a business whose main purpose is to help farmers get loans from banks and other lenders.
Since its founding, the company has arranged about 150 million U.S. dollars in loans and has opened more than 100 offices in rural China and employs 800 people. He said: 'The market is being upgraded so that we can help these big farmers Provide services. '
This opportunity also drew Jingdong, whose size has more than doubled in the past three years, many of whom are tasked with delivering goods to towns and villages.