In the era of Internet traffic flow, maybe we will say that the user-based, content king, but how to leveraging traffic at the same time, the brand really bent over, and users to do in-depth communication, through the continuous output of quality content gradually in value Consensus with the user to get the user's good feelings, conversion of consumption, I am afraid that each brand must think about it. In communication with users, it is natural to first clear the user's preferences, and only output content that meets their preferences in order to Stimulate their interest in listening and interacting, and gain their willingness to spend on the brand.
The Boston Consulting Group (BCG) in its 2016 China Consumer Trends Report mentions that in 2020, the consumer market in China will generate 2.3 trillion U.S. dollars in the next five years, and this increase will exceed 65% Will be created after 80, 90 and 00. There is no doubt that the overall consumer market rejuvenation trend is obvious, 90, 95 and even after 00 is gradually becoming the main consumer market, the biggest feature of this population is that they love Play, and love everything related to 'play', then when communicating with this group of people, the trendy, lively and interesting content that fits their preferences is much more likely to draw their attention.
Mention the Little Swan, everyone's impression of the Little Swan is probably 'leading brand of home appliances' 'washing machine sector veteran', the strength can not be underestimated. Although Little Swan with the product's hard power in the market under the accumulation of good reputation, but we The impression it is nothing more than that, and it will not be young and trendy, Funny like this label together, do not think it is a very play marketing veteran can be recently on the social platform, the Little Swan's The performance actually makes people feel pleasantly surprised, severely pocketed the eye did not expect has always been like saying only 'washing machine veteran' would actually use tricks tricks and young people 'play' together, with great entertainment Sex content to attract users, and users to communicate zero distance.
Entertainment communication and product delivery seamless docking, 'conflict' marketing catalytic brand realization
Perhaps Neil Bozeman did not think that when he believed in 'entertainment till death', not only 'entertainment' did not die today, it turned into entertainment first. Entertainment can compensate for the shortcomings we have left in real life , Giving people the psychological and physiological satisfaction.People are flesh-and-blood animals, need emotional care, but also need spiritual satisfaction, crying and laughing, there are sadness and joy, there are hustle and bustle, it is the vitality of entertainment, is also positive Is the reason why more and more brands are willing to choose to interact and communicate with consumers in an entertaining way.Marketing should not just be a means to sell products in a cold environment but rather to gain user approval for laughter and emotion At the same time, allowing users to subtly accept their own brand spirit and product information, while Little Swan is also well aware of this road, to convey product information to users, but also ingenuity to communicate with the user.
Entertainment popular microblogging topic on the hot
Product power is the brand's largest source of confidence in the market walking, long-term access to good user reputation of the national home appliance leader Little Swan in the show strength, it is clear that the kind of simple old-fashioned harsh selling publicity is unable to attract the attention of users. Competing products confusing the concept of audio-visual transmission, the Little Swan do not choose pale and weak vernacular response, but to create a dramatic person set to take a catalytic marketing model of conflict cashing in to win the user knowing smile at the same time also concept of product power perfection Implanted in the minds of users.
Diss plays fine, sharp yet courteous
Young users, with their own Internet infrastructure, are often unusually sensitive to what is prevalent on the Internet. In this year's popular online vocabulary, 'spermatozoon' has an appealing appearance and has become a favorite among younger people Words in the whole body is the modern life of the game, I play with the performance of your best and Little Swan just to use 'play fine' to make an article, with a wave of content to support fans users in order to show the true strength of the product , At the same time to meet the entertainment of young users supremacy of nature, to eliminate the gap between users, the Little Swan from the 'playful' to start their own research and development of the SIA-speed inverter motor into a low profile is not deduced inner strength of the inner game, and will Other similar products on the market analogy to exaggerate the play tease, tactfully euphemistically respond to adversary's challenge, cleverly show the true strength of the product.
Little Swan Diss Opera Event Poster
In this Diss play storm, the Little Swan's Diss play series posters can be described as full, a closer look, the design of each poster is not only a sense of design vibrant, full of breath of urban pictorial, And its copywriting is also a lot of articles, read with heart, every copy of what is not the real interpretation of our inner play with drama quality?
Little Swan Diss play fine series posters (excerpts)
Subversion screen classic, Keith reversal interpretation of product strength
Little Swan in this Diss playful entertainment marketing, but also playfully screen classic moved out.Referring to the 'opera', we can easily think of many classic characters, such as 'Journey to the West' the ultimate treasure, such as These are all called real bones, but when the old bony incarnation of the playful, what will be like an effect? So, the introduction of Little Swan 'Exquisite H5', in the review of the classic at the same time will also 'play fine' attached to the classic screen image, the method of God reversal deduction of product power.This reversal of ideas to enhance user interaction at the same time, Also cleverly will be landing to show the real power of the product, have to say that Swan's brain hole, simply larger than the black hole!
Drama essence H5 - screen classic is also hidden in the show
KOL led fans involved in the user to create high quality UGC trigger secondary spread
When entertainment marketing entered the 3.0 era, consumers have been transformed from passive recipients of content to active participants.In addition to the unilateral output of content, amusing and ridiculous interactive topics are more likely to acquire high-quality UGCs and trigger secondary broadcasts. In order for this content-based storm to spread better in the social media platform, Little Swan launched # # spit machine spit off # # and # # spike the essence of drama kill two topics to encourage users to find out ' Play fine ', initiated by KOL first, the fans involved in the user, with a large number of UGC content to help Little Swan harvest user laughter, but also imperceptibly to accept the true power of Little Swan products.
Large blogger first launched, causing concern
Assembly 'circle' KOL, co-flow to get the maximum attention
Young people living in the Internet age, they have their own 'circle', and only in their 'circles' things in order to get their attention and love the fastest. Please celebrity endorsement is a lot of 'old brand' a tried and tested Trick because of the super star IP, in attracting social attention at the same time transform the fan economy, promote brand consumption, but for young users, this trick seems to be not useful, because the star resources can only trigger some fans Users, and can not affect everyone, coupled with the cost of star resources is quite expensive.Therefore, in order to radiate a wider range of groups, the most effective way is to find them in this circle of ReichsNet or KOL, the use of KOL voice, Aroused onlookers hot discussion.
Numerous microblogging big V, KOL help spread
Sometimes we may say that traffic is so important? As long as my content is done, it will always be out of color. Of course, you do not rule out really good enough, you can quickly attract the attention of users, but this need to spend time including The number of sunk costs, how much risk to take, the brand heart is numbered in this content marketing campaign, Little Swan saw the importance of traffic, so it did not choose to go it alone, but really borrowing KOL Of the traffic, cleverly embedded product information to help brands quickly gain exposure in a short period of time, but also to help the topic quickly fermented on the social platform to form a large area of radiation transmission.
Open brand new age is irreversible trend?
It is undeniable that the times are gradually becoming the main consumers of the market after 90, 95 or even 00. This group has its own Internet physique and prefers more entertaining things. They are more willing to try and accept fresh Things, so in order to communicate better with younger people, many brands have launched a campaign younger, trying to younger and more trendy way to interact with the user, occupy the market of young people, and young swans in the younger Of the campaign, has been walking in the forefront, as the strategy for the future development of Little Swan, we do not have to do too much imagination and judgment.In short, Little Swan's social entertainment marketing, the completion of the traditional marketing model to the marketing of innovative content Metamorphosis, people see the strength of the national brand belongs to a marketing confidence.
Rocket Tomjanovic 95 years Rockets coach said such a sentence, never underestimate the heart of a championship, aside from the inherent cognitive and all prejudices, not to brand precipitation as the brand forward桎 梏, do not easily underestimate the strength of a brand in the fun marketing and Rui see, so looking forward to the Little Swan brand marketing in the future to bring more surprises, more creative inspiration!
