Nowadays, with the continuous improvement of environmental protection and health awareness among consumers in China, cleaning appliances such as vacuum cleaners and air purifiers have drawn wide attention and have become an indispensable factor for many families to improve their living environment, improve their quality of life and ensure their health. Appliances.
According to GfK China vacuum cleaner retail market data, the retail market of vacuum cleaners in China will reach RMB11.7 billion in 2017 and the total retail sales will reach 16 million units in 2017. Looking at the growth rate of the overall vacuum cleaner market in 2017, the retail market size of vacuum cleaners in China The growth rate will reach 44%, higher than 32% in 2016, with the overall market showing an accelerated trend of development.
Accelerated product iteration handheld products favored
In recent years, the average unit price of vacuum cleaners in China has shown a steady upward trend. The GfK China vacuum cleaner market retail monitoring data show that in 2017 the overall average unit price of vacuum cleaners in China will reach 731 yuan, up from 569 yuan in 2014. The increase in the average unit price of vacuum cleaners is not only an indication of the escalation of consumption, but also because the vacuum cleaner market in China has been in a stage of rapid product upgrade over the past three years.
Handheld putty vacuum cleaners have drawn the attention of Chinese consumers due to their portability and small size. According to the retail monitoring data of GfK China's vacuum cleaner market, as of September 2017, handheld push The share of rod vacuum cleaner sales has risen to nearly 35% from nearly 20% in the same period of 2016. The share of traditional horizontal vacuum cleaners has been squeezed down to about 40%. The online market also shows the same trend. According to FGF, Retail sales of Vacuum Cleaners in Kayfair (GfK China) rose 23% to 23%, with handheld putter-type vacuum cleaners replacing both horizontal and vertical vacuum cleaners Consumers favor products.
From the average unit price point of view, hand-held push-bar vacuum cleaner is higher than the traditional horizontal vacuum cleaner vacuum cleaner market products in the upgrading, but also led to the rise in manufacturers profits.In recent years the Chinese market, more and more brands Start entering this segment and new products are emerging.According to GfK China retail market monitoring data of vacuum cleaner market, as of September 2017, the number of hand-held vacuum cleaner brands reached 104, which is higher than 2016 The number of models increased from 287 in the same period of 2016 to 410. With the increasingly fierce brand competition, consumers have more options for this category and accelerated the growth of the overall market.
For the Chinese hand-held vacuum cleaner market, product and technology upgrades have been a constant topic in the past few years, and handheld push-rod vacuum cleaners are gradually replacing many of the original 'short boards' and accelerating their replacement through a series of product upgrades Horizontal vacuum cleaner pace GfK China (GfK China) through the observation of the vacuum cleaner market in China found that the common hand-held putter vacuum motor power of 200 watts to 400 watts, while the traditional horizontal vacuum cleaner power at 1500 watts More than horizontal vacuum cleaner cleaning capacity and suction generally stronger than other sub-categories.Nowadays more and more manufacturers began to introduce more powerful, more attractive hand-held putter vacuum cleaner.In addition, the hand-held putty vacuum cleaner Adopting differentiated and efficient design such as motor front and air duct shortening, the energy conversion rate will be higher during the use of the vehicle. Continued extension of battery life and ever-lighter weight will further strengthen the product advantages in this market segment .
Sweeping robots are no longer cold and intelligent leading the boom
China is the largest market for sweeping robots in the world. According to GfK China's sweeping robot retail market, the sweeping robot market in China is estimated to be close to 5 billion yuan in 2017. With the launch of domestic brands such as Xiaomi and Cobos, Low-priced, more people-friendly products, intelligent sweeping robot has shifted from high-tech products to the general consumer's vision.In the past few years, the popularity of robot sweeping at an alarming rate, the market is very rapid development of the early stages of development, Improve sweeping efficiency mainly.At present stage, sweeping robot to ensure that provide better cleaning effect, the shift to multi-sensor fusion, navigation, path planning and other intelligent core technology development.
Prior to the market sweeping robot and more use of infrared sensors, contact sensors, ultrasonic sensors, only a small part of the high-end models using the laser radar sensor for intelligent indoor robot positioning and complex path planning needs, the sensor The information provided is still not enough.So the past, sweeping robot products highlights the lack of smart definition of the problem, often not smart enough to be criticized.
As the navigation system continues to improve, the intelligent navigation system gradually developed in the Chinese market.Many brands launched high-end models with navigation systems and path planning functions.According to GfK China (GfK China) retail robot monitoring data, in 2015 The navigation system's sweeping robot accounts for less than 1% of retail sales and is expected to account for more than 15% of the feature-sweeping robots by 2017. Sweeping robots with navigation systems can do their job of sweeping area full coverage And the path of walking does not overlap, according to some or some of the optimal guidelines for optimal path planning.With this technology continues to deepen, sweeping robot and to the higher requirements of smart navigation step.More and more awareness of the manufacturers The importance of smart navigation features have set foot in this area, more brands involved in the competition means more intense price competition and faster product iteration, the future of this function will be better popularized.
Online proportion continues to expand offline market began to pick up
Over the past few years, the online vacuum cleaner market in China has taken a larger share of the overall market and maintained a high growth rate. According to the GfK China vacuum cleaner retail sales data, the share of retail vacuum cleaner market in 2017 Up 87.5% .While the online market continued to grow, offline market also showed signs of recovery.According to GfK China (GfK China) retail monitoring data of large and medium-sized cities under the vacuum cleaner, the vacuum cleaner market in 2015 to 2016 has always been in the volume Which is expected to be broken in 2017. The vacuum cleaner offline market is expected to achieve a year-on-year increase in retail sales in 2017. Due to the overall high-end trend, consumers are more willing to accept higher-priced segments Of the products, while the characteristics of offline consumer experience For the more powerful vacuum cleaner category, is undoubtedly the promotion of high-priced segment of the market an important factor.
As one of the main products in China's small home appliances market, vacuum cleaners are in the golden age of product upgrade, market iteration and high-growth high-explosive. However, as the market is booming, product homogeneity is gradually emerging. Need to guard against overheating in the market, calm thinking about how to layout product lines, identify product positioning, product development and design in the market to seek differentiation, truly separatist China vacuum cleaner market to seize business opportunities.