Thanks to the upgrading of industrial restructuring and consumption, the kitchen and electric appliance market continued to grow in 2017. According to statistics, the market size of the kitchen and electric appliance industry reached 47.1 billion yuan in the first half of 2017, an increase of 14.9% over the same period in 2007. Retail Sales Range of Range Hoods, Gas Stoves and Disinfection Cabinets The growth rates were 12.4%, 11.3% and 8.3% respectively.
As one of the few home appliance companies specializing in kitchen appliances, the boss also handed in a satisfactory 'answer sheet': The company's semiannual report for 2017 shows that its owner's electrical business achieved a revenue of 3.198 billion yuan in the first half of the year, a year-on-year increase 26.63%; net profit attributable to the listed company 598000000 yuan, an increase of 41.37%.
7 years ago, the boss listed at the beginning of electrical appliances, I am afraid not many people expected that this ordinary kitchen and electrical enterprises continue to bring surprises to the market, even achieved 40% for 8 consecutive years of profit growth.
Why is development so good? An ad is best described: You only smell my perfume, but did not see my sweat; you see only 40% of my high growth, but did not see behind high growth is' Is' 'special' 'create' insistence.For many years the layout of different dimensions and clear development ideas created today's kitchen giant.
positive
'' Positive 'is all the things the boss electrical appliances are socially responsible, so that will get the support of society.' Boss electrical president Ren Fu Jia said.
Indeed, for 38 years, Boss Appliance has always been shouldering the mission of "creating a better life for all people in the kitchen." In order to improve the cooking environment of mankind and protect the global environment, The obligation.
The central range hood is the product of its creation from the standpoint of building a harmonious society. It has changed the mode of smoke exhaust in residential buildings from the mutually impaired 'squeeze of cigarettes' to the mode of' Purification, after the discharge 'to ensure that the indoor and outdoor environmental health are not contaminated with soot.
CEO Fu Fu Jia boss
'In our opinion, the central range hood is a product innovation based on the idea of' harmony, 'and it should serve as our model and example for solving social problems,' said Ren Fu Jia.
This shows that the products of the boss appliances are not only a manifestation of technological upgrading but also a manifestation of their high level of social responsibility.
Specialized
'' Expert 'is the boss of the electrical must face the changing needs of the market to maintain its professionalism, concentration, deep kitchen area.' Ren Fu Jia explained.
Founded in 1979, Boss Electric has been making cooker hoods for more than 30 years, and even though the hot spots in the market continue to change, it has not waverned and did not engage in real estate or finance. According to internal sources, such an attentive and serious spirit is the "vise spirit" .
Ren Fu Jia seems, cooking actually there are many pain points to be solved.
'For example, cooking before worry about vegetable pesticide residues; cooking, why people must stand in the hood, stir fry in front of the stove, whether the ingredients into the pot after the automatic cooking; cooking, how to do the dishes washed.
Ren Fu Jia Jia said kitchen appliances can be extended a lot of categories, the original range hood, stove, then there are ovens, steamer, dishwasher, water purification A series of products, etc. 'We remain the same spirit of hard work, focusing on the strategy of the kitchen unchanged, the change is to embrace innovation,' Ren Fu Jia said.
Created
Innovation is undoubtedly innovation.
It is understood that the boss of the new three-year strategy 2017-2019 to establish a technology-driven company, in the technical capacity-building and R & D investment, gave great attention .For example, the establishment of product management committee, emphasis on user input and product development The formation of super-factory, bottom-up driving force, self-incubation of innovative products and categories, employees can participate in shareholding companies to participate in new product development, new research and development model as a complement to the traditional development model to enhance the company Innovation atmosphere and ability to develop new categories.
Boss electric hood
Ren Fujia said that to inherit the culinary culture to solve all the pain points in Chinese cooking to meet the user's cooking needs, these problems objectively require the boss electrical innovation, keep up with the trend of the times, research and development of new technologies, the introduction of new products.
For example, people in the deepest 'smoke stove consumption' in the hood, this year the boss introduced a new product to achieve the touch-screen switch to the sensor switch 'span', some hood has also developed a basic module to match with different Hardware, which adds different functions, can measure smoke concentration, but also voice control, cleverly, all these features are chosen by the consumer, rather than pre-placement.
In addition, Ren Fujia believes that there is still room for improvement in the 'big suction' of soot hoods, and that there are still many 'breakthroughs' that can make breakthroughs in product performance improvement such as appearance, color, opening mode, etc.' Under the given carrier is not the same. "Ren Fu Jia said.
It is foreseeable that with the rising of urbanization rate and the escalating consumption caused by the rise of the middle class, the demand for kitchen and electric appliances will gradually be released, while under the guidance of the word '正 专' 创 创 ' The birth of enterprises whose industry revenue exceeds billions is no longer a dream.