It is absolutely impossible for someone to have a few household appliances at the current economic level of the people. It is neither a rural TV nor a refrigerator or a washing machine, nor is it a place of residence where urban migrant workers are no shortage of household appliances. In the background, traditional home appliances have encountered the development of ceilings. It is very difficult to expect the high growth in previous years.
In fact, from the point of view of consumer goods progress, it should be 'the East is not bright, the West is dark, the South is the North has a black.' Traditional home appliances did enter During the period of replacement and replacement, emerging electrical appliances have just entered into people's eyes and eyes, just turned to new appliances from traditional home appliances.
Traditional appliances really encounter the ceiling
The traditional color TV, refrigerator, washing machine, air conditioner, as well as common small appliances, daily appliances, mostly follow the national reform and opening up, more than 30 years of universal development time.Home appliances also from the beginning of the luxury, with the national The ever-increasing economic income has become a household necessity for daily life.
However, with the popularization of home appliance products, home appliances into the iteration phase of the update, home appliances in the market growth rate began to slow down, even as the first universal color TV, not only slowed down the growth rate so simple, more Is a decline in growth rate.This growth depends on appliances to maintain the growth of enterprises, the absence of incremental means that investors will be abandoned, the worries of survival will follow.
Therefore, it is not difficult to find that the adjustment and changes in the strategies of the appliance industry in recent years reflect the pain points of this industry. Those enterprises that insisted on specialization were forced to start their own diversification and even look for new industries in the field of cross-border appliances Of the growth of space do not see this point, it is difficult to understand so firm take the road of professional enterprise, ultimately, the same as the other, but unfortunately embark on the original diversified road.
In fact, the traditional home appliances encountered ceiling is not limited to traditional home appliances, and even some new appliances category also encountered bottlenecks in development, users need to re-understanding of the product. Of course, the most needed is the popularization of demand for home appliance manufacturers, allowing users to learn more about emerging Appliance category, through awareness and awareness to stimulate the realization of demand.
Consumer upgrades need more new home appliances
According to the spokesman for the Ministry of Commerce, in the first three quarters of the year, consumption has been vigorously promoted to modernize circulation, promoted the coordinated development of e-commerce and real business, and actively guided the expansion of consumption. Total retail sales of social consumer goods in China 26.3 Trillion yuan, an increase of 10.4% .Contributions of final consumption expenditure to economic growth reached 64.5%, an increase of 2.8 percentage points from the same period of previous year. Consumption continued to be the first driving force of economic growth.
Another set of statistics by the Bureau of Statistics shows that the per capita disposable income of residents nationwide was 23,821 yuan in 2016, an increase of 44.3% over 2012, and the per capita consumption expenditure of urban residents was 23,079 yuan. Consumption levels close to those of developed countries have gradually become the ' Pillar
Upgrading of domestic consumption is already a general trend. As the main household consumer goods, home appliances play an important role in supporting the economic growth. Therefore, it is necessary to increase the innovation of home appliances and increase the supply of high-end and emerging home appliances , To meet the increasing demand for home appliances by users, on the other hand to encourage and stimulate consumers and accelerate the upgrading of home appliances, and to make home appliances become an important target for a new round of consumer upgrades through various efforts in policies, products and services.
Especially in the context of consumer escalation, to accelerate the transformation of industries to high-end, traditional home appliances have been completed under the circumstances, to accelerate the research and development and promotion of emerging home appliances, so that new appliances take over the traditional home appliances, open a new round of home appliances Consumption boom.
Emerging appliances huge room for future development
Many people think that traditional home appliances into the new era, the chances of home appliances is greatly reduced.In fact, although the traditional home appliances represented by large household electrical appliances into a steady growth period, but in the new technology, new materials, new technology, driven by new products New needs are also emerging, with the rising income of residents, these emerging appliances for improving demand will continue to appear.
Admittedly, such as television sets, refrigerators, washing machines popularization has ended, the demand for updates is slow or stable. Expect explosive growth in the traditional appliances is obviously unrealistic. And like kitchen appliances, especially in the intelligent intervention After appliances, the product essentially has greatly improved to solve many problems difficult to solve traditional home appliances, hit the user needs pain points, there is no fire truth?
One is the extension of the category of home appliances.For example, extending from the washing machine to the dryer to solve the user to wear clothes immediately after washing and the South rainy season washed clothing is difficult to completely dry the pain points of demand, the future growth of space Has revealed.Olve cloud network data show that from January to October this year, dry-type machines and stand-alone clothes dryer increased by 48.5% and 114.3%, which in the context of the overall appliance industry downturn, after all, a touch of bright color.
The other is the second home appliances warming.Many years ago, some manufacturers introduced the European dishwasher, but at the time due to the limitations of consumer power, on the other hand European-style dishwasher does not apply in Chinese food. So it has not been accepted by the market.But now Chinese enterprises in the European based on the dishwasher, innovative invention of the sink dishwasher, to solve the problem of foreign products acclimatized. Like a dishwasher like this local appliances It is also a hot product to stimulate consumption in the future.
There is a new category of appliances. Intelligent garbage disposal processor is a new home appliances, can keep the kitchen clean, odorless. Garbage disposal in the sink, wash basins, garbage cans in the kitchen waste All crushed to drain, do not worry about blocking the drain.This is to improve the quality of life of residents, especially young people, is well worth the rise of emerging appliances.
In short, with the continuous improvement of people's economic income, spending power will increase year by year, its demand for home appliances will soar.Especially the emergence of some new appliances category, stimulating the rapid growth of new demand, the future is pulling appliances Continue the main driving force of high growth.The key lies in enterprises to research and development efforts to home appliances to speed up market promotion efforts, so that home appliances may usher in a new period of high growth.