Recently, Suning joint Yikang, China Household Electrical Appliances Research Institute released the "2018 washing machine industry white paper" (hereinafter referred to as the "White Paper") shows that partition washing machine product premium of nearly 80%, the product Category will be the focus of the next phase of corporate competition.At the same time, Suning Tesco data show that from January to October this year, washing washing products increased 220.4%.
As mentioned in the White Paper, with the expansion of the price range of washing products in the district and the increasing number of participating brands in the market, the district washing machine with high quality, high value and high efficiency and cleanliness will be able to provide the washing machine brands with corner overtaking Opportunities, and then rewrite the industry pattern.Ye Yi Kang, general manager of white electricity division, said the single drum washing machine market price of 4,000 yuan, two priced at 8,000 yuan, while the regional binoculars washing machine at 12,000 yuan This means that the regional binoculars washing machine washing machine products than the average premium of nearly 80%.
In the use level, many families also have increased the demand for washing machines.OvYun cloud network consumer survey data show that there are 31.7% of households there is an increase in the demand for a washing machine, mainly to separate the washing of adults and infants and young children's clothes, As well as the underwear, outerwear, socks and other different categories of clothes washing, but due to limited storage space, water supply and drainage facilities, can not be achieved.
It is reported that Haier, Beverly, Hisense, LG, etc. have layout partition washing products.It is reported, December 8, Beijing Suning will be combined with Haier , Bosch, Siemens, Midea, Hisense, Little Swan, Samsung and other first-line brands will jointly launch a healthy laundry promotion month activities, invest billions of resources to promote the popularity of district washing and washing machines and dryers.