'Good-looking skinny stereotypes, funny soul thousands of pick', nowadays literary youth will be 'fun' word if the gods, that is fun enough, unconventional is the all-you-can-eat cents male fairy. Advertising, especially those hard Obtained 'solid' ads, they often abandon the report as the indifference face .jpg, or even shouted 'spicy eyes.' Of course, not all of the ads are unable to enter their eyes, when those god-level Advertising copy hit them, these immortal fairies have to bow to the strongman forces, double-click 666, call them crazy.
'Dongfeng borrow good, her husband come home early', when it comes to the most advertising company, they have to mention the most will be occasionally marketing advertising copy 'play 6' big brother Durex. Thanksgiving Day, Durex Tone 'tone' Green Arrow, Dove, Jeep, IKEA, the United States, the boss appliances, FIYTA and other 13 brands, precise and clever copywriting, brain and creative Qi Fei.
In this regard, a large number of eating melon netizens have said that 'the advertising industry's top players Durex deserved reputation', on the occasion of marketing, the grandmother does not help, only to wear Durex, 'show, Tianxiu, Chen Duxiu, When will I be as good as Durex ... '
At present, with the gradual becoming the main group of market consumption after 80-90, the whole market presents a kind of 'young' direction. In this era of play, you want to circle more Cenozoic groups and prod the younger The consumer market, the most important thing is to play with young people together. Durex is a successful case.
Of course, for advertising, in order to achieve good marketing results, in addition to the need for skilled people with both brain and creative 'fun' copy, the good steel but also on the knife, the precise placement of advertising is also very important.
It is understood that in January 2015 on the line friends circle of WeChat, with its strong user account system, with the help of big data to analyze user attributes, precision advertising fixed investment.And since the start of WeChat circle of friends ads, including the BMW , Pepsi, VIVO and other companies have been the first to put high prices.After, Huawei, millet, Samsung, Gree and many other brands will also be friends circle advertising as the launch launch of the launch position.
Facts have proved that the traditional industries in the new media channels in the context of marketing, not only will not be frivolous 'not on the table', but can 'anti-home-play', in no way inferior.
October 30, in the annual e-commerce exam 'double 11' near the early stage, JD.com released a full amount of advertising in the WeChat circle of friends, a strong 'tyrants screen' circle of friends. JD Electronics with a big red VI visual impact of WeChat 900 million users, 'Jingdong appliances, the Chinese home appliance online shopping', 'home appliances online shopping, 60% from Jingdong', domineering leak 2017 'double 11' Jingdong Global Goodies Festival publicity campaign.
Earlier, during the Oakes Super Brand Day on August 3, Oaks Air Conditioners also set off a storm in the circle of friends, releasing three short videos of friends and utilizing young people ' Brand day activities combined with brainwashing magic music, so that the video to achieve the effect of viral transmission through this young people loved by the marketing approach to meet the needs of the younger population to a greater extent, but also to its' fun young state 'The brand image more popular.
In addition to JD.com and the new leader in the air conditioning industry in China, Oakes has recently sparked an explosion in the home appliance circle of red top rated friends' circles, which is known as the "benchmark for the trend of high-end home appliances in China." A red, on behalf of high-end ; A vertex, on behalf of the realm; Red Jackpot, home appliances gluttonous feast 'Advertising copy was significantly' elegant ', there is a great magnificent momentum.
Although different from Durex's 'dirty' wind, the 'upright' top-of-the-red ad copy also resonated with many people in the industry and touched many outsiders to participate in the Red Top Award interaction. Award for advertising copy 'just', but comments interactive but punchline, hot words nowadays is still very slippery.
'The senior iron powder, said the annual Red Top Award will give people a refreshing feeling, looking forward to this year's exciting content! In fact, I mainly want to ask the last time those beautiful model little sisters are not coming this year ?,' Why such a low person can receive this push, there must be a bug in the system ... ... 'There are also home appliances Festival? Fashion creative fashion what? With Victoria that kind of like it? Have long legs? I'm going I want to go! ',' Diss diss diss diss diss diss him! '' Thank you old iron '... ... emmmmmm, Xiao Bian said that you really much fun, are pigs boys and girls ah ha ha ha ha ... ... what, I feel almost Minato Qi annual CCTV Spring Festival Evening Top Ten network hot words inventory ......
After the strong tyrants screen, the top of the circle of friends in this wave of interactive camp (wan) sales (le) the temperature has not yet dispersed, according to Xiaobian understand, as the supreme honor of appliances, the red top also have to play a Ticket big ', this year's top red ad will be a strong landing North Canton wide three major airports! Red Top Award:' Our journey is not just the stars and the sea! '