The frequent winter rain and snow, washing machines, especially with drying function products, are sought after in the South market. The increase in second-tier families to enhance the amount of laundry at the same time have special care requirements, but also to partition washing products sales increased. Joint November 29 in the November 29, China Household Electrical Appliances Research Institute released the "2018 White Paper on the washing machine industry," it is clear that the partition washing, drying machines and other new categories have become a new opportunity to change the pattern of the industry.
After the washing machine industry has gone through the stages of development of twin cylinders, pulsators and rollers, the competition of the leading structure such as rollers and pulsators, frequency conversion and fixed frequency is drawing to a close. The innovation power of enterprises in the market segments is the source of the second transformation of product structure Power, and partition washing, drying machine is the industry leading brand competition hot spot .This upgrade with the domestic users, the pursuit of quality of life, home and the natural environment changes, lifestyle changes are closely related, not the brand or user impulse .
Suning Tesco big data show that during the double-11 in 2017, Suning channel dryers, washing and drying machine increased 562%, share expanded to 23.6%. Single drum washing machine market price of 4,000 yuan, the two price For 8,000 yuan, while the regional binoculars washing machine priced at 12,000 yuan, partition washing machine product premium nearly 80%, January-October this year Suning system partition washing products sales rose 220.4% .With the partition washing product price coverage range The expansion of the market to participate in an increase of brands, with high-quality, high value, high efficiency and clean advantage of regional washing machine washing machine will be major brands rewrite the industry pattern of powerful weapons.
In the Yikang data show that in 2017 the scale of China's dryer market is expected to reach 192,000 units, an increase of 42%, retail sales will reach 680 million yuan, an increase of 81.2%. As of October, the United States built drying experience in the country Area nearly 600, sales of the United States channel dryer increased by 108.94%, 8kg and 9kg specifications dryer sales accounted for 19.62% and 61.36% respectively. Suning cloud business in North China president Biannong said, 'the current drying clothes Machine has entered a period of rapid growth, the future is expected to open up a new runway for the washing machine industry.
To Little Swan Beverly, for example, 3 kg pulsator +12 kg drum up and down multi-combination, with 8 kg drying capacity, listed more than two months, nearly 2 million retail price in the industry led to a high-end field 'Grand' storm, opened the era of big wash bake. During the Golden Week led the sales of high-end washing machines Swan rose 50%. Not only outstanding performance in the Suning system and TOP channels, Beverly quickly in Jiangxi, Hubei, Guangxi, etc. A number of provinces to launch offline new product release, December 1 and landing the United States system, strong momentum.
Casa Di Gemini cloud series of a machine binocular, priced at 11999 yuan, 6 intelligent water distribution system, on the 12 + 18 kinds of wash programs, the high-end wash and partition washing, health wash programs into one, up and down the tube independence Water, completely isolated, zero cross.This year on September 19, Casa Di Gemini cloud clothes washing machine 100,000th off the assembly line, which means Gemini cloud already has the 100,000th high-end users.It is reported that in the willing to buy high-end Household appliances, the high net worth of the population, choose Kasadi Gemini cloud users have nearly 6 percent.Qingdao Haier third quarter results show that Casa Di in the washing machine 10,000 yuan + market share of 66% .2017 double 11 , An hour break sales millions.
In a survey of consumers, Orville Cloud Network found that 31.7% of households currently have an increase in the demand for a washing machine, mainly for washing clothes separately from infants and young children, as well as different types of clothes such as underwear and outerwear, socks Classification of washing, due to restricted storage space, water supply and drainage facilities restrictions, can not be achieved. District washing machine, washing machine new products increased, gradually expanding market share, not only in line with the current trend of consumer upgrades, but also conducive to the washing machine industry through the deep Dig up subdivision products to find the Nuggets Heights.
