Benefit from the country's 'coal to gas' policy continued landing, has been tepid fireplace industry, in the past two years ushered in the concentration of the market outbreak period.According to official statistics, the national sales of gas boiler is expected from The 2.1 million units in 2016 doubled sharply to 4.5 million units, with much of the increase coming from 'coal to gas'.
For a time, has attracted the rush of various manufacturers, in order to seize business opportunities have accelerated the staking-style pace of expansion.Up to now, China's boiler market has reached more than 400 domestic and foreign brands.But instant success-style blindly follow the trend , Often hidden hidden dangers of vicious competition from the veteran chef from Taiwan SAKURA Sakura, to understand this.
SAKURA cherry gas boiler SCL-35B75
'Policy dividends for any industry is a double-edged sword, there are advantages and disadvantages.' SAKURA Sakura's boiler head Sun Yi told the "Aiken appliances," said in an interview, 'Right now, despite the fireplace However, in the capital-driven nature of profit-taking, inevitably low-cost vicious competition and uneven quality will disrupt the market order and at the same time may even hurt consumer confidence and will lead to the healthy development of the industry. The formation of no small impact.
Fear of competition, lead by example product
How to protect this tempting 'big cake' in the market? Every participating enterprise should set an example. '' By sticking to the quality of originality and firmly believing that service is the supremacy, we must win the reputation of consumers with a steady and steady attitude. ' Sakura Sakura is based on the 40-year-old Wei industry consistent operation of the road, now, as a boiler industry 'recruits', but also the initial mind does not change, still focus on improving quality, service innovation.
Taking SAKURA Sakura's newly-launched B75 series boiler in July 2017 as an example, it fully upgrades and deepens the optimization based on the first generation of mature products, combined with feedback from consumers. 'For example, the B75 series boiler Using the ultra-quiet design to achieve the world's leading level, the lowest operating noise is only 35dB, lower than the noise of the library reading room, will not interfere with the normal life of the user. 'Sun Yi Kan talked about. In addition, The furnace has long been more emphasis on heating and neglect the drawbacks of bathing, SAKURA cherry in the professional gas with a more technical details to better meet the user's comfort requirements for domestic hot water. 'The B75 series fireplace, into the 6.9kW minimal flame technology, through the regulation of gas ratio and combustion control, to ensure that the summer bathing water is not hot, and the use of intelligent sub-paragraph flame combustion technology to ensure a wide temperature ± 1 ℃, so bathing more comfortable and more energy '
SAKURA Sakura B75 series boiler operating noise as low as only 35dB
In Sun Yi's view, although Europe is the birthplace of boiler technology, and popular for decades, experienced, but landing to the Chinese market, but also need to meet the needs of localization has been in the Chinese market has more than 20 SAKURA Sakura year, apparently more sensitive to capture the changes in consumer demand in China, and timely remedy to solve user pain points.
'Good product is not to talk about it, we must win the reputation of consumers is king.' In our boilers market a noisy and controversial external environment, SAKURA cherry can still maintain a clear and responsible, really commendable. Frankly, 'At present, SAKURA Cherry Blossom Furnace new category is still in its infancy, the first good internal strength, stabilize the heel is the top priority, otherwise, if the policy fade away, it will only leave a mess.'
B75 series of boilers equipped with SAKURA Sakura's latest upgrade of 'cloud Chi' system
Active service is still the killer Sakura cherry Sakura
Different from ordinary gas appliances and equipment, gas boiler with larger air consumption also requires higher safety performance, and the operation effect of the boiler is similar to the previous design and installation, to the later maintenance and repair Has a direct relationship to this end, always in the manufacturing end SAKURA Sakura self-developed, in addition to strictly control the quality of products from the source, but also give full consideration to the user's use of security, specifically to the fireplace on the 'triple insurance '.
According to Sun Yi introduction, all SAKURA Sakura fireplace products, have joined its security system, 24 hours on the machine's work efficiency and safety status to be monitored, And real-time feedback to the central operating parameters of the CPU, to ensure the efficient operation of the furnace long-lasting operation. In case of abnormal use, the system will immediately lock the device and the fault feedback to SAKURA cherry. At this time, SAKURA cherry service staff will take the initiative to contact the machine Main, communication maintenance and overhaul issues. 'So far, SAKURA Sakura has set up more than 60 branches in the country, planting more than 1,000 professional service centers, such a huge network of laying, but also European brands can not catch up in a short period of time . "Sun Yi particularly stressed Road.
SAKURA Sakura's 'Three Permanent Services'
The second is 'insurance' SAKURA cherry is equipped with a professional 'doctor' - Sakura brother, SAKURA Sakura security officers every year from August to October, Sakura brother will be on schedule for customers free security and explain to the user Proper use of product methods to ensure the safe operation of products, but also to extend the service life.
The third "insurance" is SAKURA Sakura B75 series of the latest upgrade of the fireplace 'cloud check system', that is, with the current smart wifi technology through self-cloud platform to micro-channel as the entrance to achieve full range of mobile phones on the wall Furnace intelligent control and management, greatly enhance the use of the boiler in the safety and, as long as the connection network, you can remotely control the phone, for example, on the way off work can be opened in advance boiler, home immediately enjoy A warm home and hot water, greatly improving the ease of use.
In fact, the product is becoming homogeneous in the situation, the major brand manufacturers are well aware of the importance of service, but can persevere to maintain the brand is small. And SAKURA Sakura's 'permanent free safety inspection' service, already The water heater in this category insisted for more than 30 years, and get a good market reputation and now, successfully copied in the boiler, I believe it will help this new category to gain a foothold in the market, and stand out.
