Author: Intel CEO Division odd again
Many of the discussions on autopilot have focused on using cars as a means of transportation, but as autonomous vehicles become a reality, we must realize that automobiles are also a new type of consumer space. In fact, for many issues such as In this dimension, autopilot is by far the strongest disruptive player in the game because it provides one of the most compelling rules of the game: autopilot design, interpersonal interaction and what drivers do when they become ' Set of new platforms that allow innovation to extend from in-car design and entertainment systems to life-saving safety systems.
To provide unlimited possibilities for autonomous driving, Intel today announced at the Los Angeles Auto Show that it has partnered with the entertainment giant Warner Bros. to develop an immersive in-car experience for autonomous vehicles. We are also developing the first concept car, 'Automated Driving Entertainment Experience' As the core to showcase the future of in-car entertainment.As one of Intel's 100 self-driving test fleet, the concept car will show the huge potential of self-driving cars in entertainment.
The rise of autopilot industry will greatly increase consumer entertainment time.When a driver becomes an ordinary passenger, he will spend more time on connected devices, such as watching video.In fact, recent traffic surveys show that on average, Driving time more than 300 hours.
Due to increased idle time, Warner Bros. and Intel offer many possibilities for autonomous vehicles, in addition to taking into account that passengers consume content such as movies and television, as well as taking into account that passengers enjoy an immersive experience like never before, thanks to the Virtual reality and augmented reality.
For example: Superhero Batman fans definitely want to travel through the city of Tan Tan in Batman's chariot, and augmented reality gives the car a 'shot' that connects the outside world and lets passengers watch ads and explore other things.
Although it is very interesting to imagine the possibility of in-car entertainment, the ultimate test of autonomous vehicles in the future is to gain the trust of passengers, meaning that no technology is meaningless if no passengers trust it and are willing to use it.
In our view, the technology that Intel is bringing to the market is more than saving the car and saving lives. In fact, the autopilot system is an extension of seat belts, airbags and anti-lock braking systems and is currently in use Of Mobileye ADAS technology is already saving lives.Mobileye currently offers ADAS products that have been shown to reduce traffic accidents by 30%, saving 1,400 lives, preventing 450,000 crashes and avoiding 100 However, we will not halt, Intel's long-term goal is to completely avoid driving-related loss of life.
In order to achieve this goal, we need to develop standards and solutions that enable mass production and adoption of autonomous vehicles that will coexist with human pilots for a long time, and that the autonomous driving industry will need standards to identify crashes Responsible party.
To this end, Intel is working with industry policymakers to explore how to quantify and explain the safety of autonomous vehicles. Setting clear rules for driving fault improves public confidence and defines liability risks for consumers, the car and the insurance industry Intel and Mobileye have come up with formal mathematical models of Responsible Security (RSS) that ensure that the autopilot system does not issue instructions that cause an accident from a planning and decision-making point of view.
Finally, the security system of the future can not do without the AI technology, especially the technology that can process the massive amount of data needed by AI to the maximum extent possible.
Earlier this year, we completed the acquisition of Mobileye, the world's leading ADAS vendor, and developed an algorithm that transgresses the perception of the human eye through the camera. Now, Mobileye's 'eyes' and Intel's 'brain' Together, our deep learning performance efficiency1 is more than twice that of our competitors, a significant and important difference that more than double the depth of learning efficiency will undoubtedly increase fuel efficiency and reduce the cost of thermal solutions.
From entertainment to security systems, Intel believes auto-driving is one of the most exciting industries to date, and the revival of the automotive industry has since begun.