After experiencing the rapid development of the diatom mud industry, it gradually entered a period of slow development.Many diatom mud enterprises through internal repair system, external marketing, has established a certain reputation.
Many large diatom mud manufacturers in the industry, have a considerable reputation. They both in product quality or marketing, have the right direction, the successful experience, but the other hand, a number of small and medium-sized diatom mud manufacturers, within Not the system, external marketing weakness, but especially their marketing capabilities, especially the lack of.
This part of the development of small and medium-sized manufacturers of diatom mud, many with large diatomaceous mud company standing on the same starting line, but because of their obsolete ideas, lack of marketing capabilities, leading diatom mud company in a standing position of these small and medium-sized diatoms Mud company, marketing strategy is just a form, even if the marketing strategy is formulated, it is only in the stage of shouting slogans, can not be run through its own business activities.
Small and medium-sized enterprises have limited funds of diatom mud, not as large-scale production of diatom mud companies and through public relations, advertising and other promotional means or low prices to occupy the market. Small and medium-sized diatom mud company is more suitable for small quantities and more varieties of production, Should be positioned in the personalized, unique areas of production, as far as possible to achieve product differentiation and advanced.
Consumers are more preference for green products.If diatom mud enterprises establish a healthy and environmentally friendly brand image will bring more opportunities for product sales.Therefore, diatom mud is gradually forming a new consumer market, namely Diatom mud products can meet the middle-income but the pursuit of fashion consumer psychology, but also in line with their ability to buy the market.
Today, the diatom brand into the experience store, to participate in the experience of the terminal consumer awareness of diatom mud as an important measure, which also determines the terminal store for diatom mud product display requirements increasing.According to the survey found , In all paint, diatom mud near the brand-name phenomenon is particularly serious, many fledgling diatom mud companies with a loud sign in other industries added to their own head, and even some that they belong to the well-known diatom mud enterprises.
It can be said that the diatom mud is undergoing the pain of the brand, the cottage brand has been deeply hurt the nerves in the field of diatom mud. A considerable part of the diatom mud manufacturers do not pay attention to its own brand building, do not pay attention to trademark registration, the name can not Registered as a legal trademark of diatom mud enterprises abound.What is more, many diatom mud manufacturers for the sake of temporary profits, even Pong big, imitation of international brands, embarked on the road to illegal.
Therefore, in the diatom industry, dealers fight a shot for a place of combat is also uncommon.