Diatom mud has experienced more than ten years of development in our country since it entered the Chinese market in 2000. With the increasing support from the state for the environmental protection industry and the increasing awareness of environmental protection and home improvement, diatom mud industry continues to heat up The growth momentum of the traditional home improvement wall materials is gradually catching up with diatom mud, and has caused a tremendous impact on the market.
According to the foresight industry research institute "diatom mud market outlook and investment analysis report" pointed out that by 2014, the number of diatom mud has more than 300, the rapid development of the diatom mud industry from the workshop, the regional development trend Industrialization, scale and branding will lay the groundwork for the next rapid growth period, but similar to the newly emerging industries, the diatom mud industry also lacks normative standards, and the quality of products of different brands is mixed and chaotic. In particular, the diatom mud industry faces two major problems.
First of all, is the industry threshold is low, corporate brand awareness is weak .Introduction of diatom mud in 2003, after years of development, has been enough to contend with traditional wall materials, latex paint.Even so, compared with developed countries, China's diatoms Mud usage is still low. Huge market, giving many small and medium-sized manufacturers fish in troubled waters opportunities.
The quality of products produced by these manufacturers is worrying, meanwhile the quality and performance are arbitrarily overstated, misleading consumers and damaging the market environment, casting a shadow over the development of the diatom mud industry.
Second, the reason for the chaos in the brand lies in the fact that there is no normative industry norms and pricing norms, and the normative industry standards have not been formed, leading to the disorder of market products, prices and services, resulting in the loss of many potential customers.
In the future, the domestic diatom mud industry will be oriented towards refinement, scale and brand development.After the initial phase of the industry, the enterprise will gradually increase the competitiveness of products and truly refinement.While those who fake and shoddy and low-level workshop-style enterprises , Will be eliminated in the fierce competition.
With the expansion of production capacity of diatom mud, the cost of products will be further reduced, the price will have more advantages, and the market scale will continue to grow. Consumers' understanding of diatom mud is more in-depth, paying more attention to aesthetics, artistry and brand consumption. Changes will also force low-quality enterprises out of the market after diatom mud to usher in healthy and sustainable development.