Recently, China's new generation of refrigerator giant giant flying refrigerator officially suspended, which for most Chinese is very unexpected, once the generation of refrigerators industry hegemony has been reduced to such a fate, the result is sad.
However, at the same time as the new flying refrigerator 'fall', another refrigerator giant, Siemens refrigerator, has suddenly become the focus of many media attention.
Frequently Asked Questions Siemens refrigerator station to the cusp
According to the Beijing News reported that Ms. Liu who lives in Jingmen City, Hubei Province, purchased from the local Suning Siemens air-cooled inverter door refrigerator, the price of nearly 7,000 yuan. The purchase soon, appeared from time to time produce high-frequency noise problem. Room, awakened at half past two in the middle of the night, until the sound disappeared, to fall asleep again. "Ms. Liu said.
After Ms. Liu repeatedly asked for maintenance personnel to come, the other party dispatched three maintenance personnel to the scene and denied the quality problem of the refrigerator to Ms. Liu. The noise problem has not been solved.
In this regard, Ms. Liu can only request a replacement, but she felt helpless, the fridge returned for the return of the remaining serious noise problems.
In fact, the quality problem of Siemens refrigerator has a long history.As early as 2011, Hammer Technology founder Luo Yonghao indignantly smashed three refrigerators in Beijing's Siemens headquarters because the refrigerator door was not easy to close, and hoped that Siemens would recall the refrigerator in question. Time, Siemens refrigerator became the cusp of attention of all sectors of society.
In fact, not only the quality of Siemens refrigerator, Siemens washing machine also exist quality problems.According to the Home Appliances Network reported that on the evening of October 29 last year, Mr. Wang of Xi'an with the home washing machine washing machine washing machine, with the exception of washing machine glass door suddenly Blasting, the sound is very loud.On the spot glass fragments have been sprayed to the wall outside the 1 meter.Fortunately, no one was beside, otherwise the result would be disastrous.Later, Mr. Wang repeatedly contact Siemens aftermarket, the other party only agreed to free replacement Washing machine door .Wang this is very dissatisfied.
Is the so-called 'frozen three feet, non-day cold.' Frequent occurrence of Siemens home appliances quality problems, it is some of the current foreign brands no longer occupy a dominant position in terms of technology, quality, etc. A reflection of this, the appliance industry observers Hong Shibin pointed out that with the rise of domestic appliance brands, the differences in brand recognition between foreign brands and Chinese local brands gradually diminish, and foreign brands do not occupy too much in terms of production, manufacturing, R & D, services, channels and terminals Many advantages, the willingness of consumers to take the initiative to select foreign brands to reduce the Siemens home appliances in the Chinese market has gradually declined.Hong Shibin predicted: 'Siemens home appliances in China, there is not much development opportunities, and may retain very little market share , And finally slowly exit the appliance section.
Coincidentally, senior media people, industrial economic observer Liang Zhenpeng that Siemens refrigerator and Haier, Meiling, the United States, Yung-Sheng and other domestic brands compared to the refrigerator, the current quality, functionality, appearance, design, etc. does not have obvious advantages. As the Siemens Group The marginalized businesses that are no longer valued at present are just the way they are maintained, and for Siemens, the most important are higher-margin businesses such as energy, transportation and heavy industry.
Thus, if the Siemens refrigerator on the existing quality problems are not seriously resolved, then the strong rise in the context of domestic brands, it may take the footsteps of the new fly refrigerator, become the Chinese home appliance market hurried passer.
Downturn low-end refrigerator into the Red Sea
In fact, behind the frequent Siemens refrigerator problems, but also a reflection of the downturn in the refrigerator market in recent years.
According to GFK statistics, the retail sales of refrigerators in China dropped 13.5% YoY in 2016 and retail sales dropped 11.2% YoY in 2007. The refrigerator market ended in an 'amount double-ended' outcome, whereas in 2017, According to Orville cloud (AVC) omni-channel data show that: the first half of the refrigerator sales of 15.3 million units, down 3.5% in the third quarter of this year, the size of the refrigerator sales of 9.36 million units, down 3.3 %, The scale of sales of 25.6 billion yuan, up 4.7%, the overall trend is still declining.
This shows that in the raw material prices, energy efficiency standards upgrade, frequent technological changes, real estate market regulation plus the combined influence of other factors, the refrigerator market declines highlighted.People inside the analysis, the current low-end refrigerator market has plunged into the Red Sea, homogenization Increasing competition, the high-end market still has a lot of room for growth, will become the main battlefield of future competition in the industry.
From this year's Double 11 market point of view, consumers favor the refrigerator brand which gathered in Haier, Rongsheng, Meiling, the United States and other domestic brands.In the pre-sale period, Lynx's data show that TOP TOP 5 are models BCD -217WDVLU1 Haier three-door refrigerator, model BCD-591WDVLU1 Haier on the refrigerator, Model BCD-598WKPZM (E) beauty on the refrigerator, Model BCD-335WDECU1 Haier Master four-door refrigerator and model BCD-532WD11HP Yung-Sheng on the open refrigerator.From the brand point of view, the most consumers are welcome Haier refrigerator, Siemens refrigerator for various reasons, can not enter the hot list.
In short, the new fly in the refrigerator cut-off, Siemens refrigerator quality problems frequently behind, to all the domestic brands sounded the alarm.Freeze enterprises only adhere to the quality awareness, brand awareness, from product innovation, market layout and technological progress Enhance consumer experience, so that the visibility of enterprises, reputation can only continue to improve in order to continuously enhance the influence in the domestic and foreign markets.
