Since 2017, the global economy has been recovering modestly, consumer confidence in most countries has been boosted, and the market demand has expanded significantly. Coupled with the steady rise of the RMB exchange rate and the pressure on raw material costs, the export of home appliances continued to improve. In October, the total export value increased by 8.4%, of which, the growth rate was 7.7% in the first half, 7.0% in the third quarter and 14.5% in October.
China Household Electrical Appliances Network learned from the China Household Electrical Appliances Association, January-October 2017, exports of home appliances to maintain a good trend in October exports 4.86 billion US dollars, up 14.5% over the same period last year, the cumulative export volume of 51.55 billion US dollars, growth 8.4%. The accumulated export value kept the best record in history and hit the maximum cumulative increase since the beginning of this year. The accumulated import value reached 3.38 billion U.S. dollars, up 21.5%. The surplus value was 48.17 billion U.S. dollars, up 7.6%.
Export situation continued to improve the product structure continue to optimize
From January to October 2017, large and small household appliances and components showed the same growth rate with a steady increase since March.
Among them, in October 2017, major categories of household appliances other than washing machines maintained the same growth rate with the two consecutive years of refrigerator declining trend, steady growth in both exports with the best history in both exports.In addition, As refrigerator companies forced up raw material prices due to sharp increases in raw materials prices in the fourth quarter of last year, coupled with product mix optimization, export growth since the beginning of the year has been higher than the export volume growth; air conditioning exports the best history, but windows, wall products A large number of exports dragged down the average price of the product, resulting in an export growth rate lower than the export growth rate of 7.2 percentage points; microwave oven exports rebounded from positive positive for the month of May, although the majority of product exports performed well, but because the washing machine by the US Department of Commerce Anti-dumping effect, has not yet reversed the double-digit negative growth.
From the product structure point of view, some home appliances export product structure has obviously been optimized since 2017, and the transformation and upgrading of low-end to mid-to-high end have been gradually started. In terms of refrigerators, the export of refrigerators larger than 500L and 200L-500L in October increased 45.5 % And 25.3%, respectively, accounting for 57.6% of the total export of compressors and 5.7% more than that of the same period of last year. In respect of washing machines, the export of drums with capacities of 10kg and below increased by 25.9% and accounted for 45.2% of the export of washing machines, an increase of 13.4 The percentage points partially offset the decline caused by the U.S. anti-dumping, while the number of washing machines for pulsators below 10kg dropped 22.4%.
Due to the recovery of kitchen appliances and vacuum cleaners and the steady growth of indoor comfort products, small household appliances continued to improve, of which the number of bakery appliances in kitchen appliances increased most significantly while that of coffee machines dropped the most. The increase in export of vacuum cleaners Nearly 6 percentage points higher than the increase in exports, mainly due to the increase in exports of wireless charging vacuum cleaners.
Export growth to Asia, Europe and North America is good. Rapid rise in Latin America. Africa continues to decline
The home appliance industry maintained good growth in exports to other economic regions except Africa since 2017. Exports from January to October were the best ever for Asia and Europe, up 8.6% and 9.8% respectively over last year An increase of 7.3 and 3.3 percentage points over the same period. Europe still surpassed North America to become the second-largest exporter of China's home appliance industry, an increase of 9.8% or 24.9%, an increase of 0.3 percentage point. Exports to North America increased by 5.1% and accounted for 24.9% of the global total %, A decrease of 0.8 percentage points. Thanks to the gradual recovery of Brazil and Argentina, exports to Latin America rose 17.1 percent from the previous year to a 20.1 percent increase, picking up rapidly; economic growth in most African countries, especially in sub-Saharan Africa, has not yet come out Dilemma, sluggish consumer demand, exports to Africa continued to decline.
With the accelerated implementation of the 'One Belt One Road' policy, the construction of interoperability projects, the facilitation of trade and investment, the continuous improvement of business cooperation mechanisms and other projects, the home appliance industry has also significantly accelerated its export to countries along the Belt and Road, 2017. 1 From October to October, exports to 65 countries along the Belt and Road reached a total of 14.26 billion U.S. dollars, up 10.6% and accounting for 27.7% of the total exports of home appliance industry, up 0.6 percentage points. In all regions except 11 East Asian countries, all other countries Rapid growth, of which, driven by Russia and Ukraine, coupled with low base, the Commonwealth of Nations 7 largest gainers; exports to Syria and Kyrgyzstan more than 85% increase, the larger decline mainly Jordan, Egypt, Belarus, Sri Lanka.
In addition to maintaining rapid growth in exports along the routes along the Belt and Road initiative, the Chinese household electrical appliance enterprises are constantly accelerating their investment in countries along the Belt and Road, as Haier has recently agreed with the governments of the Republic of Tatarstan and Naberezhni- The Chernihiv municipal government signed a tripartite agreement to build another washing machine factory on the Kama River to meet the growing demand in the Russian market with a new facility of US $ 50 million and a design capacity of 500,000 units and is expected to be built by July 2019 Completed, put into operation after the product will radiate the entire Russia, Central Asia and some European countries; November 16, Haier Pune Haier Industrial Park, the water heater Internet factory officially put into operation, which is China's water heater industry built the first overseas An interconnection factory, is also the first self-built Haier water heater overseas Internet factory. Plant built land size of nearly 16,000 square meters, a total of eight production lines, the main production of electric water heaters and solar water heaters, products in addition to meet the needs of the Indian market, but also Will be radiated to the Middle East and Africa and Russia. In addition, the United States Group on November 27 with Russia held discussions on the future of US $ 500 million investment plan.