On December 1, 2016, a notice from the Finnish company HMD immediately swipe the screen and announced that the company was granted a 10-year exclusive license under the Nokia brand and created a unique strategic partnership with Foxconn, Google, etc. The future HMD is responsible for sales, marketing and product positioning, Foxconn responsible for the production and research and development.In fact, HMD, including CEO, CMO, President of Greater China, etc. Almost all of the core members are old Nokia handset employees.
Today, HMD-led Nokia mobile phones also usher in a year of age.HMD also held a special birthday party.Review of the past year, the return of Nokia mobile phones not only brought back the memories of old fans, but also into the young and Temperature sense of the brand, won the love of many young people.
One year launched 11 cell phones
First of all, from the product perspective, the HMD team quickly adapted to the current rhythm of the handset market in the past year and introduced 11 handsets in a year, including 6 smartphones and 5 function computers:
Last year in December, the power long, standby for a month Nokia 150 first released.
In January of this year, the first Nokia Android smart phone Nokia 6 was first launched in China and successfully became a big headline in the mobile phone market of the month. The chemical reaction of Nokia mobile phones and Android systems made Nokia 6 reach 1.3 million reservations in the first week.
In February, the sleek, sleek Nokia 3 and the ultra-high-end Nokia 5 appeared in the same breath, with the Nokia 3310 rejuvenating and reappearing the classic, arousing the memory of countless hearts for an era.
In March, another long standby machine, the Nokia 216, came in. Four months later, the HMD introduced the same long-lasting Nokia 105 and the classic Nokia 130.
In August, the first Nokia-certified Nokia smartphone Nokia 8 was released.
October, Nokia 7 China's first episode, both positive and negative good impression makes a memorable; 'Carl Zeiss lens', Nokia's mobile phone has also formally marked the official reproduction of the Chinese market.
In October, the HMD launched Nokia 2, a long-life Android smart phone!
More than 11 products have their own distinctive features such as Nokia 6 is the first Nokia Android smartphones, Nokia 3310 colorful and fashion changed the perception of functional machines, Nokia 8 first Zeiss certification ... However, because it is For the global market, HMD based on regional characteristics in different regions for sale, the current sales in China are basically explosive products over the past year.
According to Xu Lixin, vice president of HMD and vice president of Greater China, Xu Lixin disclosed that up to now, in just ten years, Nokia mobile phones have entered a series of new products in over 170 markets in more than 80 markets in the world. Different languages appear, which lays a solid foundation for future development.
In addition to quality and youth and temperature
Inventory of these 11 mobile phones Nokia mobile phones, on the one hand, both the continuation of the old Nokia mobile phone Seiko made the design and trustworthy quality.On the other hand through cooperation with Google, Qualcomm and other enterprises, but also to make Nokia phones have more belong to the present era For example on cellphone systems, HMD and Google together create a near-native simplicity, purity, and system security and rapid updates for Nokia Android smartphones, and locally optimize the system according to the Chinese consumer's habits.
Overall, whether it is from the product or brand building, under the HMD led by Nokia mobile phones, while maintaining the quality and not excessive rendering of feelings, but joined the fashion, vitality, youthfulness.This point from the newly released Nokia 3310 We can see clearly that she is getting rid of the impression of "black, thick and stupid" functional machines in the traditional impression that the functional machine can also have more concise, fashionable and trendy features, which also attracts many young consumers.
At the event, Xu Lixin, Vice President of HMD and Vice President of Greater China, also disclosed that HMD is about to launch the 'Normone Project' in the Chinese market to set up a conventionalized model for HMDs and Nokia handsets with Chinese consumers In addition, HMD will also work with One Foundation to jointly donate 'warm packs' containing emergency materials such as cotton garments and cotton boots and warm warm items to children in disaster-stricken areas and poor areas in the near future, so as to reproduce Nokia mobile phone active in the field of public figure.
Xu Lixin said: 'HMD is not only a' new home 'of Nokia phones, but also a friend of Chinese consumers and a' new home 'of Nokia phones. Hopefully, with the Chinese consumers, Nokia will rejuvenate its mobile phone in a new era '