According to Retail Week, the online giant Google launched its Actions platform in Germany, allowing third-party businesses to build applications on it and through AI support for Google Assistant Assistant Google Assistant The platform was designed to catch up with the shopping app before the shopping season, which is currently only available to customers in Germany.
Users seeking gifts from Zalando through Google Assistant will be asked a series of questions such as who they want to give gifts, the type of gift, and so on, and Google Assistant presents many gifts that can be purchased through Zalando Customers can purchase on Zalando's website.
Nicolas Borg, vice president of strategy at Zalando, said people are spending more and more time on social applications, and as a customer-focused company, Zalando must make consumers willing to visit to address emerging and potential customer needs And pain points. "The partnership with Google will enable Zalando to take a big step toward a conversational economy and further explore areas that have a huge relevance to future online shopping.
Malte Will, a product partner manager at Google, says customers with specific needs, such as those in the case of fashion needs, will now benefit from industry-expert-designed services without having to leave Google Assistant or install additional applications .