December 1, the Ninth China high-end home appliances top red top expert review will be held in Beijing, the expert jury to participate in this session of the Red Jackpot 28 appliance categories and 5 home categories, a total of 100 finalists for professional products At this point, this year's Top Award has completed offline consumer surveys, online voting users, media accreditation and expert review, the high-end home appliances in China this year, the annual highest honor from the results and the next step was announced.
The report of the 19th National Congress of the CPC pointed out: At present, the major contradictions in our society have been transformed into contradictions between the ever-growing need for a better life and unbalanced development. In fact, the major contradictions in this society are also found in the home appliance industry in our country Obvious manifestation.With the improvement of income level of urban and rural residents in China, consumers have put forward higher requirements for product quality and experience of home appliances.
According to the survey conducted by Top Prize Organizing Committee on major high-income consumer groups in key cities in China, the 2016-2017 Consumer Survey Report on High-end Consumer Appliances shows that these consumers are more concerned about the leading preservation technologies when buying refrigerators, Intelligent control and energy saving and environmental protection indicators; intelligent control, sterilization and drying function is the main concern of consumers in the purchase of high-end washing machine; air conditioning when buying air purification, intelligent control and energy saving performance More attention.
Under the guidance of China Household Electrical Appliances Association, the Hong Ding Prize, which is organized by the Top Prize Organizing Committee, is an authority award focused on the field of high-end home appliances in China. It aims to guide the high-end home appliance home furnishing products with the trend trend benchmark in the year Orderly upgrade of market consumption, and promote the industrial structure to high-end transformation.
Since its birth, the Red Jackpot has been highly recognized by mainstream domestic and foreign appliance enterprises, and its influence in the society has also been rising.This session of the Red Jackpot voting network, the number of votes to participate in more than 120,000 people, the total number of votes over 100 In the wake of rising consumer awareness, the organizing committee of the HongTop Award also for the first time crossed the field of home improvement, incorporating some household categories into the selection of the top award.
This year's top award panel of judges is composed of industry associations, research institutions, universities, mainstream channels and authoritative media representatives. Members include: Cheng Jianhong, researcher of China National Institute of Standardization, Feng Xiaoxi, deputy secretary general of China Video Industry Association, China Household Electrical Appliances Research Institute, Liu Ting, Director of Marketing Department of CCTV Advertising Management Center She Xianjun, "fashion home" editor Wang Chenyang, the Central Academy of Fine Arts Professor Xiao Yong, vice president of China Household Electrical Appliances Association Xu Dongsheng, Jingdong Group Vice President Appliance industry Yan Xiaobing, president of the Group, and Zhou Qun, managing director of GfK Market Consulting (China) Co., Ltd. The review experts evaluated the shortlisted products in terms of technology advancement, exterior design, energy conservation and environmental protection, market influence and user experience Authoritative review.
Comparison of the previous list of top red top judges It is not difficult to find the list of experts in this year's top red medal panel appeared a number of new faces for the assessment of the expansion of expert libraries, Red Star Award Organizing Committee Lu Shenghua, said the Red Top Award Participation category Of the continuous increase in the need for more experts in different fields to participate in the assessment, and with the Red Top Award in the growing influence of the community, more and more appliances and cross-industry coffee is willing to join the top judges panel of judges , And jointly promote the transformation of household appliances industry and market consumption upgrade.More important point is that with the expansion of accreditation experts, the top award review can be randomly selected in a wider range of reviewers, so that we can guarantee the mechanism, the rules of red Fair and impartiality of top awards review.
Xu Dongsheng said that on the whole, the finalists of this year's Top Award are the latest innovations in the home appliance industry. They all have their own characteristics in terms of technological innovation. They are also leading the industry in terms of functional performance and appearance design of the products, and represent the home appliance industry Trend and direction of development.
'The finalists of this year's Red Jackpot represent the direction of consumer home appliance market upgrade, from this perspective, the red top award is very practical guidance.' Zhou said.
According to the results of this expert review and the results of previous consumer surveys, online voting and media review, the TOP Awards Organizing Committee will select one of the three shortlisted products of each category to win the top prize Of the annual boutique, the final winners of the red top award list will be held December 22 at the Ninth Hong Ding Awards ceremony officially released.