On November 24, 2017 Annual Meeting of China's Chi Industry was hosted by 21st Century Business Herald in Beijing on the afternoon of Round Table Round, focusing on 'Flowers on Black Branches: Toughness and Transformation of Chinese Manufacturing Enterprises' He Yadong, the boss's vice president of electrical appliances, expressed his opinion on the manufacturing transformation.
After the meeting, He Yadong accepted this reporter's interview, 'ideas, motivation is the most important factor in the process of intelligent transformation of Chinese enterprises.' He Yadong said, 'Second is the ability.'
Driven by 'ideas and motivation', this year Boss Appliance introduced its own invented 'central range hood' to the market.According to He Yadong introduction, aware of the market for the range hood has a new demand, the boss invested in electrical appliances Giant research and development of a new generation of products.
'The invention itself shows the role of smart manufacturing in the current home appliance manufacturing industry.' "He said that developing around demand is a prerequisite for smart manufacturing and that the needs of the customer should always be placed throughout the physical manufacturing process First place.
In his eyes, the product in addition to show the strength of the company's intelligent manufacturing, the future or will subvert the entire industry. 'In the future, the central range hood hardware revenue, far behind and subsequent data collection service revenue generated value compared Its subversiveness can be far from being reflected.
Intelligent manufacturing transformation elements
'In fact, there are many companies that the current pace of production is suitable, even from the industrial 2.0 to 3.0, the willingness to change is not very strong.' He Yadong said, 'let alone the transformation of 4.0, first of all require companies to pursue intelligent manufacturing has a strong 'S will
Second, it is the driving force behind the transformation.'He must see the future development prospects, as well as how much the actual benefits to the company, the company will come up with real money investment transformation. 'He Yadong said,' If the company engaged in The industry itself is not optimistic, or there is no clear plan for the future, it will limit the investment in restructuring and upgrading.
From the industry perspective, the hood and gas stove industry has more than 100 years of history, the boss appliance also fought in this industry for 38 years.In recent years, the company increased investment in smart manufacturing through capital means, has become Ministry of Industry issued the intelligent manufacturing pilot demonstration enterprises, the integration of two models of business.
But in the process, they also overcome many difficulties. "Our annual shipments are growing at a rate of 30%, but the proportion of workers is much smaller." He said: 'We have redesigned the plant distribution, Some factories leave the elderly doing their work, start a new factory with more advanced facilities, and recruit new people. Any traditional enterprise needs to manage its own team humanely when it is under similar transformation.
For a home appliance business, the intelligent logistics system is particularly important.
'We have nearly 7 million units shipped this year (including a variety of accessories) with fewer than 10 managers and an intelligent logistics system that has achieved an annual growth rate of nearly 50% for e-commerce platforms and made e-commerce a Occupy the company sales of more than 30% of the sales platform, which for a traditional factory is very unexpected. 'He Yadong said.
Disruptive business model
For He Yadong, who has gone through the entire R & D process of the boss's central electric range hood, the invention of this product means the practice and innovation of intelligent manufacturing in its own right. It also means the evolution of the future owner's electric business model.
'We must focus on customer needs to create products.' He said, 'Now whether the government, real estate or consumers, are on the hood of the air purification and noise reduction have higher requirements, we focus on such needs Invented this new product. '
From the production side, such products mean that the boss not only needs a more intelligent production line to meet the needs of different regions and different real estate developers, but also to participate in the design of the building ventilation system, for its own ability is a 'Subversion'.
From a commercial point of view, unlike traditional single-range hoods, which target consumers directly, the sales of central range hoods are all real estate businesses and the new business model is 'disruptive' to the industry.
Finally, the central range hood can not only achieve centralized and efficient treatment of flue gas, the owner of electrical appliances and real estate developers in the process can be collected at home smoke machine use data, consumer data around the behavior of the kitchen portrait.
'These conclusions can not only support our follow-up product development, but also further service upgrades around the consumer, these values in the future will be far greater than the value of the hardware sales.' "He said.
He disclosed that in this project, the boss has invested heavily in electrical appliances, but for real estate business customers, they are most concerned about the price of the product.
'At present, the cost of the central range hood more than 50% more than the single machine, but due to have better smoke and environmental effects, and convenient centralized management advantages, developers and owners are willing to pay, We are confident in the future to further increase market share. "He Yadong said.