Broadcom True and Qualcomm | Both companies complement each other to create synergies

Broadcom recent major move to acquire Qualcomm, though Qualcomm declined, but Broadcom may not yet give up other strategies to buy Qualcomm, in view of the two companies have a considerable number of patent portfolio, according to IP data and analysis platform ktMINE Survey, Qualcomm around the world holds about 64,100 patents, Broadcom also has about 34,400, although the two sides overlap in some patent projects, but if future Broadcom in any way to really buy Qualcomm, is still helpful to both sides Patent base to create a huge IP patents combined with synergy.

According to the Iam website, although the number of patents worldwide held by Qualcomm is nearly twice that of Broadcom, if Broadcom alone obtains more patents in the United States, Broadcom employs about 23,400 more Qualcomm than about 2 Tens of patents.

In terms of the highest patent classification of each patent portfolio, we can see that there is a partial overlap between the two businesses, especially in the project of "digital information transmission" (H04L). Therefore, if Broadcom really acquired Qualcomm in the future, The area of ​​overlap will be a fairly strong part visible to the new mergers, which, of course, may also be a part of deals that the antitrust regulators are particularly concerned about.

According to a survey conducted by TechInsights, a patented service and technology intelligence company, Qualcomm and Broadcom each have their own strengths in different areas of patented technology. For example, TechInsights pointed out that Broadcom matched Qualcomm fairly well in the transport layer Imaging innovation shines while Broadcom is performing well on the physical layer and in the film and television patents. It shows that if both parties merge and their mutual complementarity will be quite good, it will help to provide devices Network technology complete solution.

Although Qualcomm and Broadcom are clearly more focused on the development of their patent portfolio than on the enhancement of their own brand value, Global 500 2017 (Global 500 2017) surveyed by Brand Finance, a UK specialist brand value research firm, ) The report shows that in 2017, Qualcomm ranked the 221nd in the world with a value of about 6.8 billion U.S. dollars, ranking 371th more than the brand value of about 4.1 billion U.S. dollars in 2016 and a rise of 150 in the past year.

Similarly, Broadcom ranked the 349th in the world with about $ 4.8 billion of brand value in 2017. Apart from its brand value increasing by about $ 2.7 billion over 2016, Broadcom is still not on the list for 2016, but was upgraded to 349. Even so, the brand value of Qualcomm still shows up is clearly higher than Broadcom.