For a long time, the competition in China's diatom mud industry has mainly focused on the price and service level, and the technological warfare of the core competitiveness of diatom mud enterprises did not appear. Under the shadow of the global economic slowdown and the downturn in the domestic real estate market, many professionals generally believe China diatom mud industry will face a severe test from the internal point of view, with the raw material prices and labor costs rising year by year, China diatom mud industry began to enter a high-cost era.
Faced with such a harsh environment, China's diatom mud enterprises only have the full range of technical superiority in order to truly achieve the perfect transition from product manufacturing to brand creation, and win the right to speak in the competition.Industry experts generally believe that many traditions The influence of market means is gradually weakened, and the core technology will become the king of market competition.
Price war Ebb Tide
Price war has always been the most effective and most tragic way of competition.Although in a short period of time to stimulate sales, to win a certain consumer groups, to obtain some profits, but in the end will often result in more than 10,000 injured, Eight thousand 'result is not conducive to the growth of enterprises, but also conducive to the healthy development of the entire diatom mud industry.
In the terminal store, this price war performance is more pronounced 'straight down', 'rebate' and other words almost at any time in this smoke-free battlefield, diatom mud companies will be compressed again and again the profit margins, corporate Short-sighted directly affect the company's investment in technology research and development, and ultimately delayed the healthy development of China's diatom mud industry.
Service standardization
In recent years, the domestic diatom mud enterprises find another way to strike a 'service card' and shout slogans are also more and more shocking.This also created another situation, that is, many companies to follow suit in the publicity level, but due to Part of the enterprise's product quality and technology, however, but only concerned about playing the word game, the final cost or by the consumer pay, let diatom mud market service standards more and more fuzzy.
Standardization of service is a systematic project, which is good faith to the enterprise, is to pay, it is a guarantee to the customer that the market is the real benefit, though the investment in the service can not be immediate, in the long run, the enterprise that insists on the service standardization will enjoy Source returns from customers and markets.
Technology is king
Good product quality, good sales, good reputation, relying mainly on technological research and development of enterprises, technological innovation is a real vitality of the enterprise where in the future development of diatom mud industry, technology war will become the focus of all enterprises. Master the core technology, who have the right to speak, who will have a leading position.