Nowadays, the replacement of products in the market is very fast, and soon after the launch of new products, other companies may launch similar or even more powerful products.In this social environment, diatom enterprises want to get consumers Continuous loyalty, there are only two ways to attract customers through the brand or influence customers through cultural marketing.
Culture is a kind of spiritual connotation
In the era of industrial economy, people rely on different technologies and quality of different products, but today, the proliferation of advanced technology faster and faster, convergence between the quality of products and characteristics of enterprises more and more high, relying on the product itself The physical characteristics have been difficult to clearly distinguish between different products.No product personality will not be able to get a sincere and stable customer.What companies rely on to create personality? Culture as a spiritual connotation, given the product personality and soul. Cultural personality products in the eyes of customers is alive, is rich in meaning, is eye-catching, is the focus of preference, is irreplaceable, it is difficult to bargain. To create a product in the customer's personality personality must be Cultural marketing, the culture into products, prices, channels and promotions.
Cultural marketing is business and customer fit
Cultural marketing is a marketing campaign that consciously constructs corporate personality values and seeks to match consumers' individual values Cultural marketing achieves a lasting customer base by finding, planning and establishing a cultural personality match between producer and consumer The purpose of profit.Cultural marketing seeks for the customer to accept a collection of values or values as the foundation for business, thus promoting the customer's identity throughout the enterprise, including its products.Cultural marketing consciously through the discovery, identification, training or creation of a Kind of core values and through the whole process of marketing to pursue and performance of this core values in order to achieve business goals.
Cultural marketing enhances the overall competitive advantage of enterprises
In essence, cultural marketing refers to the marketing activities that make full use of cultural forces to achieve the strategic goals of the enterprise, namely, market research, environmental prediction, brand identification, market segmentation, market positioning, product research and development, product packaging, pricing, channel selection, Marketing activities such as layout, promotion and provision of services should be culturally infused and infused with the added value of culture that meets the expectations of the target public in order to enhance the cultural content and added value of the brand, product or service and to use the culture as the medium and the target consumption And the public to construct a new community of interests, which means Community relations.Based on this, enterprises should fully tap the cultural connotation of their own regions to enhance the grade and characteristics of the business culture of cultural marketing is essentially aimed at building a new cultural value chain , Cultural affinity will be closely linked to all kinds of interest groups, play a synergistic effect, in order to arouse the association of consumers, have a good imagination, stimulate the feelings of consumers, shock their hearts, so as to enhance the overall competitive advantage.
Culture is the core competitiveness of marketing.Marketing is the key to personality, products and services is only a charm of this personality carrier.Starbucks is the sale of a unique third experience and not just a cup of coffee, Shiseido is selling a The attitude and pursuit of the United States is not merely a chemical formula, and these represent the value of culture as its core competitiveness.
Mental partners say that the best of two people in love is the best catalyst to maintain long-term relationship in the marketing of diatom enterprises, if the diatom mud culture and cultural personality of consumers just match the cultural personality, consumption Will become sincere customers diatom mud enterprises, so as to maintain long-term relationship between the two parties.