Nov. 28, honored as Davos, the home appliance industry, the most influential appliance industry event in the Asia Pacific region, and the Seventh China Home Appliances Marketing Conference kicked off in Hangzhou. "Forward-looking, authoritative, professional Sexuality and Interactivity 'is a remarkable feature of the Annual Conference of Consumer Appliances Marketing,' Large-scale, high-level, real issues, wide cooperation, deep impact ', making the annual meeting has become a major event in the industry. Participants include home appliance brands, Business, e-commerce, comfortable home integrators, service providers and other industry core manufacturers and policy makers more than a thousand people.
As the leading brand of home appliance industry, AO Smith was invited for the seventh year in a row, bringing its eight series of representative products including water heater, water purifier, air purifier and gas boiler to unveil the 'Quality Experience of Ingenuity' Award ',' Technology Leading Award for Ingenuity Products', and 'Goldstone Award for Marketing', the highest award of the annual conference, and Mr. Ding Wei, Senior Vice President and President of China Investment Co., Ltd. of AO Smith Group, Industry Character Award '.
Summit A.O. Smith for the industry voice
2017 China Home Appliances Marketing Annual Meeting is rich in content, pragmatic topics, including industry leaders keynote speech, business leaders high-end dialogue, hot topic seminars, brand products on-site showcase, innovative capital and project docking, award ceremony, etc. During the annual meeting also held a ' China's home appliance market, the new impetus to report the General Assembly 'and other 13 summit, AO Smith participated in many forums, together with the industry counterparts to bring a thought and opinion to the audience under the gluttonous feast.
As the upper reaches of the home appliance industry, manufacturing companies have always played an important role, and even play a leading role in the market level, which is an important part of the brand value to highlight the core of the manufacturing sector competitiveness under the new format, how to reflect? As home appliances manufacturing excellence Represented by AO Smith was invited to share the success story of the brand in the course of 143. In addition to the dedication to R & D at the technical and product level and the adherence to 'Four Satisfaction' at the corporate level, AO Smith focused on sharing and channeling Business cooperation model - through a variety of ways to conduct in-depth exchanges, better serve our customers, to help customers solve all kinds of problems, so that enterprises can better the core values of AO Smith Centennial Enterprise, landing in the Chinese market, so Enterprises and distributors, agents become blood relations. Many guests received the praise at the scene.
In addition, A.O. Smith at the China Water Marketing and Services Summit, China Comfort Home and Smart Home Industry Development Forum, China's fresh air and purifier industry innovation summit, A.O. Smith are actively voice, made a wonderful sharing.
The industry certainly A. O. Smith scored four awards in one fell swoop
During the annual meeting, China Household Electrical Appliances Industry Influenza Brand and Marketing Innovation Award results announced.Announced Strong, A.O. Smith with the succession of 143 years of outstanding brand strength, won four honors.
Which AO Smith long-term, that is, filter-type reverse osmosis water purifier patented technology MAX3.0 Plus won the 'Heart of the product's technology leader Award'; AO Smith for heavily polluting air cleaner KJ800F-B01 won the 'Ingenuity Quality Experience Award '; AO Smith self-built channel won the highest award in China's home appliance marketing annual -' Marketing Stone Award '.
Mr. Ding Wei, Senior Vice President and President (China) Investment Co., Ltd. of AO Smith Group Co., Ltd. Under his leadership, he not only achieved the rapid development of AO Smith, he maintained its position as a water heater, The market share of the water machine is the first. As a result, China's home appliance industry has enjoyed a more healthy and benign development. In recognition of the outstanding contribution made by Mr. Ding Wei, this year's annual conference was awarded the 'Industry Creativity Award of the Year'.
Star products shining event leading technology for the industry attention
During this annual meeting, AO Smith will bring its full range of high-quality products to the market to become the site's star product. AO Smith's patented MAX3.0 Plus long-term, filtered reverse osmosis water purifier that has won the 'Technology Leading Award of Ingenuous Products' Patented MAX3.0 Plus technology, while maintaining the life of reverse osmosis membrane up to 3 years at the same time, in one fell swoop the water yield will increase to 75%, breaking the industry limit.
AO Smith, winner of the 'Quality Experience Award for Ingenuity Products', has designed the KJ800F-B01, a highly polluting air cleaner with a clean air volume of 800m³ / h. The main filter has a one-year lifespan and a patented PM2.5 real-time digital Monitoring technology, laser sensors and infrared sensors complement each other, PM2.5 lasting long-term monitoring, indoor purification effect at a glance.
In addition, A.O. Smith electric water heaters, gas water heaters, gas stoves, moisturizing beauty water softener, heat pump water heaters and plumbing mattresses and other innovative boutique one by one unveiled.
Hug 'New Retail' A.O. Smith self-built channels contrarian
Once the "channel is king," with the advent of the Internet era, the impact on the traditional channels can be said to be the most direct. Large-scale, deep-rooted traditional businesses began to decline in performance, the cost continues to increase, the traditional channels of the rampant rampant Discuss one after another, is not a channel no need to do?
As Internet technology penetrates every aspect of the supply chain, data-driven, experience-centric new retail takes place in every corner of our lives. Embracing new retail, AO Smith is firmly committed to developing its own channel strategy Only in 2016 and 2017 two years, it will open more than 1,300 stores, up to now the number of stores has reached more than 3,000, sales increased by 35% or more, can be called contrarian. At the same time through the construction of super brand experience hall and super flagship store completed brand, display, interaction, experiencing four-dimensional consumption upgrade. Customers have more professional, more comfortable and more interactive perfect one-stop shopping experience. , AO Smith won the highest award of the annual 'Marketing Stone Award'.
In the future, A.O. Smith will strive to realize the new retail era of online communication, convenience shopping, offline service, interactive experience and mutual integration.
143 years of innovative research and development 20 years of deep plowing needs of customers in China has always been the first
Founded in 1874, AO Smith leads the industry in hot water, water treatment, air purification, home heating, commercial and other fields and has 27 factories and branches in 10 countries around the world. AO Smith is the New York Stock Exchange Listed companies (code AOS), the market value is more than 10 billion US dollars mark, the successful inclusion of S & P 500 constituent stocks, among the "well-known American corporate clubs."
For 143 years, AO Smith has always adhered to the idea of "finding a better way through research," and through continuous innovation and research and development, in the 20 years of deep plowing in China, through advanced technology, excellent products and perfect services for China Consumer quality of life, to provide a better solution AO Smith always adhere to the concept of better products to end-users and attitude, and continue to create more suitable for Chinese consumers innovative products.
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