Since listing almost two and a half months ago, the high-end market in the domestic washing machine market has exploded with a Beverly 'Grand' whirlwind. With its superior product quality and various black technology features, Beverly ' It has won the world-class red dot design award while logging in to the CCTV. It was selected as the 'National Brand Program' and fully demonstrated the Beverly 'big device' phenomenon of high-end consumption in China's washing machine market.
December 1, only the Suning system and the TOP channels (Midea Group independent core line channel platform) sales of Beverly 'amplifier' log in the United States, the day a number of regional Gome core stores linked to The starting activity of the product. Domestic washing machine market undoubtedly will emerge a Beverly 'big device' storm.
Sales expansion to achieve offline coverage of all channels
As the price of nearly 2 million high-end products, Beverly 'big' duplex washing machine in mid-September after the debut in Suning quickly became popular, 'Golden Week' during the price of about 20,000 yuan high-end products accounted for More than 20%, but also led to high-end products Little Swan washing machine sales increased by more than 50%.
In the past two months, Beverly's "Grandmaster" has launched a series of launching activities in the offline TOP channels in a number of provinces including Jiangxi, Hubei, Guangxi and Liaoning. It has also been approved and sought after by a large number of dealers across the country. It can be seen, Little Swan non-stop Beverly 'amplifier' terminal layout.
Log on the United States system is a small Swan proactive expansion of Beverly 'amplifier' is another important measure of the sales side of December 1 the same day, Beverly 'amplifier' duplex washing machine and Beverly new series of conference In Beijing Dazhong electrical tower shop grand, Gome Electrical General Manager Jin Liang, general manager Dazhong Cui Qiang electrical appliances and the United States Group Beijing Business Center, general manager of various categories attended the new release activities to witness the common At this moment, many cities such as Shanghai Yongle, Lanzhou Gome, Taiyuan Gome and Nanning Gome opened the first event of Beverly 'Grandmaster' together.
Little Swan, backed by Midea Group, owns a channel network which is unobtrusive in China's home appliance industry, a national appliance chain terminal represented by Suning, Gome and Five Star, a regional home appliance chain giant represented by Wuhan Industry and Trade and almost all Local strong stores and channels have formed a close business relationship (in late August this year, the United States Department of washing machines and Suning system finalized three years 180 billion yuan of strategic cooperation).
These channels and terminals, Beverly 'amplifier' and consumer users to achieve the key access, and the expansion of sales and channel coverage will also promote the Beverly 'amplifier' in the late market size Into the explosive growth cycle.
Innovative black technology to redefine high-end duplex washing machine
With the consumer users of washing machine products cognitive ability, purchasing power, care requirements, quality of life demands, etc. continue to improve, to washing machine enterprises in technological innovation, product development and functional upgrading put forward higher requirements, and Beverly 'amplifier' is to meet the ultimate user experience came into being products.
Beverly 'Grand' creatively achieved the '3 kg pulsator +12 kg drum' from top to bottom combination of ultra-large capacity breakthrough, and with 8 kg of drying capacity, only in partition washing, the capacity of the bearer already have Unique competitive advantage.More importantly, Beverly 'amplifier' is equipped with a variety of black technology, to provide users with a superior user experience and more favorable health protection, but also to protect Defines the high-end concept of duplex washing machines.
Beverly 's' Amplifier 'with DDM Direct Drive and SIA' s Smartwave Inverter motors delivers ultimate low noise at high volumes, precise dispensing of detergents, cold water washing technology and smart housekeeping systems for consumer users A full range of health care solutions.
Beverly 'amplifier' can also automatically sense the water flow, automatically weighing the clothes, automatically sensing the material of the clothes, and through the magic of water and super flow technology to overcome the physical and chemical technology are difficult to achieve the problem of washing care. System penetration and terminal penetration, but also makes Beverly 'amplifier' has more points of contact with consumers, but also for consumer users to enhance their own health care has more choice.
Independent research and development to promote China to upgrade
Beverly 'amplifier' is a concentrated expression of Little Swan's independent R & D capabilities last year, Little Swan in technology research and development and product development costs reached 700 million yuan, accounting for the year the proportion of the net assets of the audited company Nearly 10% into 2017, Little Swan in product, technology research and development and upgrading of investment did not diminished.
Under the backdrop of China's manufacturing being written into the national strategy, Little Swan has also achieved breakthroughs in manufacturing, technology, product, brand and many other dimensions by means of CDOC user-oriented mode, quality engineering and intelligent manufacturing and promoted its own products The structure of escalating at the same time also protects the Chinese made in the washing machine industry effectively practice.
From the Beverly 'amplifier' market since the price of 20,000 yuan in the high-end products in the proportion of the rapid increase can reflect the Swan manufacturing upgrade and high-end transformation of excellence, in fact, Little Swan in 2017 In the first quarter, the semi-annual report and the three quarterly reports overlapped the historical highs in different periods of time.
For Little Swan, independent research and development and practice of manufacturing in China is a strategic mission; for Beverly, which is not only demonstrated by Little Swan's technology research and development and product innovation capabilities, To a large extent, the transfer of a brand new way of life is a powerful manifestation of the current imbalance between the growing demand for a better life and the supply of manufactured products.
