The celebrations of the National Day and Mid-Autumn Festival did not bring strong consumer demand to the retail market for the stovetops in October. On the contrary, in the middle of this month, in addition to the growth in the retail sales volume of the gas stove market, the rest of the data Both have different magnitude of decline.Compared with the same period of last year, the stove market also showed a downward trend in sales.

Hood: In October, the sales volume of soot hoods reached 250,129 sets, a 2.73% decrease from the previous month's figure and 14.25% decrease from the same period of last year. In terms of retail sales, the monthly sales volume reached 8,18988,000 yuan, down 4.40% from the previous month and down 4.36% from the same period of last year.

Most of the leading camps, including the boss and Fangtai, experienced a decline in the share fluctuation of main brands of this year's range hoods, with the Haier declining more obviously, with retail sales and retail sales falling by 1.50% and 1.34%, while Vantage became one of the few brands to achieve growth this month, with retail shares up 0.49% and 0.59% respectively.

Compared with the same period of last year, the boss and Fangtai still maintained a rapid growth. The percentage of retail sales and retail sales of their employers increased by 2.84% and 2.94% respectively, while that of Fangtai also increased by 1.36% and 0.26% respectively. Another performance The better brands are Haier, with the two ratios increasing by 1.18% and 1.33% respectively. In contrast, the decline in the United States was larger with the share of the two retail stores having slipped 1.32% and 1.34% respectively.

As for the cumulative statistics for January-October, the advantages of leading brands were further concentrated, with the share of retail sales of owners increased by 1.96% and 1.99% respectively, while that of the leading brands increased by 1.41% and 0.59% respectively. From January to October, the two brands took up Soot hood market retail volume of 35.56%, 50.2% of retail sales.

In the middle of this month, although the proportion of retail sales of European-style and near-suction range hoods declined, the two types of products continued to expand as compared with the same period of last year and the statistics of January-October Market share, of which the performance of the near-suction products is more prominent than that of the European products, showing a more good growth.Compared with the same period of last year, the two retail sales of the near-suction products have increased by 2.36% and 2.42% respectively, In the first ten months, it also increased by 2.38% and 2.16% respectively. As of the end of October, the near-suction and the European-style products accounted for 91.63% of the retail sales of the entire range hood and 97.31% of the retail sales.

From the different exhaust volume segments, the products with an exhaust volume of ≥17.0m³ / min continued to show strong momentum of growth. Compared with the same period of last year, their retail sales and retail sales respectively increased 8.13% % And 6.80% respectively, while the statistics for January-October increased by 6.44% and 5.57% respectively over the same period of last year. The retail sales and retail sales reached 47.72% and 56.42% respectively.

The price level, the large section of the product will continue to sell the best-selling prices will inevitably bring the price increase, although in the middle of this month, the price range presents a downward trend, but from the overall trend of development, the price still hood Is continuing to rise in order to dominate the market dominated domestic brands, for example, the average price of 3275 yuan this month increased 11.55% over the same period last year from January to October, the average unit price reached 3196 yuan, an increase of 11.17%. Among the leading camps, Haier, Vantage, Macro and Wanhe prices rose sharply, reaching 19.98%, 17.14%, 12.13% and 10.99% respectively.

Gas stoves: During the month, the number of retail sales of gas stoves was 256636 units, up by 0.99% from the previous month and down 13.91% over the same period of last year. In terms of retail sales, the retail sales amounted to RMB409,953,000, down by 0.98% from the previous month and down by 3.97% from the same period of last year.

In terms of brand share analysis, the boss and Fang Tai suffered some declines this month, in which the retail sales and retail sales of their employers both decreased by 0.73% and 0.56%, respectively, while those of Fangs also declined by 1.03% and 1.15% respectively Vantage, which ranked third in terms of volume of retail sales, achieved growth with a 0.49% and 0.68% increase respectively in retail sales, compared with the same period of last year, with all three brands performing well, with bosses achieving 1.97% and 1.76% respectively % Of the retail sales growth, the square too the share of the transaction is 1.08% and -0.07%, Vantage also 0.52% and 0.66% increase.

Judging from the cumulative statistics of January-October, the leading employers and Fang Tai are still the two best performing brands, with the two retailers accounting for 1.46% and 1.29% respectively of the same period of last year. The growth rate of the two parties was 1.38% % And 1.00%. As of October, the two brands have accounted for 32.07% of the retail sales of gas stoves market, with 47.05% of sales, the advantages are more obvious.

In terms of product structure of different gas stoves, the dominant development of embedded binocular stoves continued to rise in spite of the slump this month. Compared with the same period of last year, the retail share of this type of products increased by 1.49 % And 0.49% in January-October cumulative statistics, an increase of 2.03% and 0.81%.

The price level, gas stove and hood similar to the same trend continued to rise.Factually, the domestic brand rose 11.64%, reaching 1582 yuan, foreign brands also have 12.58% growth, the average price of 1799 yuan. - In October, the prices of the above two brands rose by 11.46% and 6.19% respectively to 1527 yuan and 1664 yuan respectively, while the brands with larger price increases mainly focused on domestic brands. As of October, Midea and Haier's Prices rose 17.02% and 16.57% respectively. (Zhang Yuhuai)

annex: China soot machine market monthly retail monitoring report in October 2017

China's gas stove market monthly retail monitoring report in October 2017