According to statistics, China's car ownership has more than 200 million vehicles, and still maintain the momentum of rapid growth, with the car service market is booming and expansion.But the industry's original information barriers and fragmented participants Restricted the efficiency of the industry, the market calls for large-scale, specialized and branding leading enterprises through technology-driven restructuring and upgrading of industrial structure.
Jingli Group Vice President, Jingdong Mall Home Business Division Xinli Jun said to expand upstream B2B market is an important part of Jingdong Automotive unbounded service strategy, the completion of the layout will be formed with the original automotive business B2B2C closed loop, completely open up the car market Brand, dealer, repair business and consumers complete chain.
Data show that mature automobile industry chain in developed countries, the automotive market share can usually reach 50% -60%, while China currently accounts for only about 10% .General, the car market demand and age are closely related to the car After three years of age, the demand for after-sale service started to increase, and after six years of service, the market demand reached the highest after maintenance such as vehicle maintenance.The data shows that as of June 2017, the average age of vehicles in China exceeded 200 million, 5 years.
Huge market space has attracted many businesses involved.Industry statistics show that in the 4S shop system, there are currently on the market a total of more than 400,000 auto repair shop, the number far exceeded the demand, but which has two or more qualifications Less than one-tenth of the car repair shop, the service quality is far below the consumer demand.At the same time, the excess service force has caused fierce competition in the industry, the high cost of access businesses more difficult to talk about the brand, eventually caught in Development difficulties.
On the other hand, complicated distribution levels and fragmented market sales make it difficult for brand manufacturers to accurately grasp the sales of products, and blindly tailored production targets under increasing pressure have resulted in lower levels of dealer repacking.However, in the auto parts distributors, distribution When faced with inventory problems, the garage was unable to find owners to wait a few months because of the parts ... Therefore, the high cost of the industry.
Jing Yan, head of Jingdong Automotive's business, said that the B2B business will reconstruct the flow of goods and information on the basis of new technologies and the B2B business after going online. On the one hand, it will provide upgraded products on the basis of expanding the scale of self- Platform to introduce manufacturers, distributors and other partners to horizontal and vertical form of cooperation to achieve at least covering more than 500,000 kinds of products, the basic solution to the common needs of the automotive market. On the other hand, will continue to expand development and more excellent maintenance Enterprise cooperation. Cooperation with the Jingdong brand, dealers, maintenance side will achieve the production side of the capacity and consumer demand for a direct link.