Commenting on the survey results, counterpoint research analyst Karn Chauhan said that only Apple, Samsung and OnePlus occupy 98% of the market share of the high-end market. The domestic brand OnePlus as a new member of this market seizes well The opportunity to break Apple and Samsung dual monopoly, split the piece of cake.And only a quarter of time, surpassing the market leader Samsung, becoming the second in the high-end smart phone market, ranking second only to Apple.
Figure: Q3 2017 Q3 Smartphone High-End Market Share in India
Analyst Karn Chauhan added that the success of the premium segment is key to the halo effect of the brand, with smartphones such as India using a large country with 350 million smartphone users starting to replace their third and fourth generations of handsets and demand from the original From the lower end to the high end, like the one-of-a-kind domestic OnePlus 5 model, which can attract more mid-range users than its competitors, Apple and Samsung, by nearly 50%.
As shown in the figure below, the domestic brand OnePlus 5 accounted for 32% market share in the third quarter of 2017, which is more than double the market share of the iPhone7 and Samsung S8plus models.
