Inadvertently, only a short month left in 2017, and looking back at the smartphone market in 2017, it can find its full screen full control.
From the beginning of the Samsung S8 series release, the major manufacturers of full-screen products rush to rush out, and manufacturers in the joint efforts of the full screen smart phone is also achieved from the flagship market to the mid-market to thousands of machines The rapid market penetration, this popularity rate, far more than the industry expected.
First, the popularity of full screen smart phones, far beyond the industry's expectations
Earlier, the China Industry Information Research Network released "2017-2022 China full screen mobile phone market research and development prospects of the report" data projections: 2017 global mobile phone sales of about 1.5 billion in 2017 full screen in the smart machine Market penetration of 5%, 2018 will soar to 40%, followed by the gradual increase to 93% of 2022.
However, according to the actual development of full-screen smartphones, the 5% market penetration forecast for full-screen smartphones in 2017 may be slightly conservative, and only Apple and Samsung, This year is very likely to contribute to the full screen market this data.
Earlier data show that: Samsung Galaxy S8 series phones since its official listing on April 21, the cumulative sales by the end of June this year has reached about 19.8 million, and then the S8 series and Note8 series has also been in the hot state (except the Chinese market ) Apple's iPhone X, the industry generally expected its shipments in 2017 will reach 30 million - 35 million range of this range.According to Rosenblatt report, 'Black Friday' weekend promotions, Apple sold a total of About 6 million iPhone X, the market popularity is evident.
The full screen market, not only Apple, Samsung, there are domestic manufacturers of smart phones.
At present, the domestic manufacturers (except Meizu) has embarked on a comprehensive screen of the road, are in or before the time, released a full screen smart phone, and quickly full screen smart phones ranged to make it into Thousand yuan machine market.
It can be said that with the global mainstream smartphone manufacturers on the whole screen mobile phone market, boosting the popularity of full screen exceeded the industry expectations, but also in a few months, it has become a smart phone Another infrastructure.
So for Tencent Technology reported earlier: the industry is estimated that this year's full screen mobile phone sales will reach 150 million.
Personally think that this data may be more in line with the reality of a full screen market.
Second, consumers quickly desensitization of the entire screen, enthusiasm is difficult to continue
Interestingly but awkwardly, it turns out that as full screens become yet another smartphone infrastructure, consumer deconvulsions of full screens seem faster than ever before, and looking back at the past, we can see that for one The new technology, consumers always maintain a more long-term enthusiasm, such as 2.5D arc glass this small design, consumers still praise it.
But now, for the full screen, although most consumers will think that the full screen can bring more shocking visual effects, but also think that the role of a full screen nothing more than the current manufacturers introduced a full screen products, has long been unable to enjoy the previous industry The millet MIX and Samsung S8 that set a favorite of thousands of awards, and even in the full-scale 18:9 domestic screen smart phone offensive, the enthusiasm of consumers on the full screen seems to have almost been exhausted, Appears such as: '18: 9 Ye Hao called full screen 'disgusted voice.
In fact, this phenomenon is quite worth pondering why consumers are far behind the passion for full screen, the problem lies in what place? Personally think there may be the following several reasons.
The first is consumers' perception of total screen dissonance.
In the general consumer's understanding, the so-called full-screen smart phone, then the positive must have a whole screen, can be called a full screen.But due to the well-known technical reasons, build our daily experience of a variety of sensors, In the present still can not achieve a good hide, so even Apple, can only be made closer to full screen shaped full screen products, but can not achieve a true full screen.
Realistic full screen and ideal full screen
Second, it is manufacturers do not care about the full screen.
If the existence of technical difficulties, making our ideal full screen takes some time to become a reality that consumers can accept, so many manufacturers do not care in the full screen of the product, it may be difficult for consumers to accept Many manufacturers name the concept of full screen, but in actual products, but do not care, making the beautiful pictures, ugly pictures of real machines, but also more manufacturers trying to forcibly define the full screen recently online Very fire of this picture, quite vividly illustrates the reality of many manufacturers full screen, but it is this do not go heart, so that consumers have a deep misunderstanding of the full screen, so that consumers feel the moment Many full screen mobile phone is only the high screen accounted for the past product.
Finally, the design of most full-screen mobile phones is still not able to get out of the homogeneity dilemma.
Of course, the core reason, personally think, is that the entire screen failed to escape the homogenization of design fate. It broke the design homogeneity in the era of the 16: 9 smart phone, but it made the design of the smart phone even worse. The 18: 9 homogenization stage.
To some extent, it can be said that manufacturers still underestimate the nature of consumers like the old habits.
Although design is still the number one motivation for consumer replacement (do not deny that the iPhone 8's cooling and the iPhone X's hot sales can see it), but as the designs entered the 18: 9 era and moved toward the same type of homogenization , Then the design breakthrough brought by the full screen can not be called a breakthrough, but can only be regarded as the industry's new standard, which for the hi new consumers, it is naturally difficult to produce attractive.
What consumers need is differentiation.
And this may also explain why the Samsung S8, Samsung Note8, iPhone X several full-screen design of the products, although the price is more expensive, but the industry is a higher evaluation because of their hyperboloid screen, shaped Screen, in the era of full screen to create a difference.
Third, in the face of the fact that consumers like the new grateful, handset manufacturers betting folding screen can do?
In the face of consumers 'rapid desensitization of full screen, smart phone makers are quick to shift their attention to seeking new design differentiation, trying to introduce more differentiated designs to stimulate the market and satisfy consumers' Nature.
From the current spread of information on the network point of view, there are prepared to use similar YOTA two-sided phone design manufacturers, such as the exposure of the previous ZEALER Millet MIX3 design sketches, it shows millet in front of MIX3 to achieve more extreme screen occupancy Than, ready to join in the back of the fuselage MIX3 a secondary screen, just like YOTA3 electronic ink screen, to achieve the remaining operation.
Network transmission millet MIX3 prototype design
However, relative to the network transmission of this double-sided screen design, the industry's newest design of smart phones have the greatest expectations, it is Samsung's folding screen smart phone.
For Samsung, which is a collapsible screen smartphone, the industry has been rumored to be launching a foldable smartphone since Samsung introduced its first flexible screen prototype, Youm, in 2013.
The current real hammer is, after Samsung Electronics mobile communications president Gao Dong said in an interview: The company's current goal is to launch this phone next year, once the company has solved some technical problems, it will launch the new product. Now rumors of cyberspace, Samsung's folding screen smartphone or will likely be introduced next year.
In the face of collapsible screen smart phones, domestic manufacturers are also very interested in this, Huawei, OPPO, Lenovo and other manufacturers are also actively research and development, after OPPO, Lenovo prototype of the collapsible smart phones have appeared. Earlier Huawei Yu Chengdong Mate10 global conference after the media interview, said that Huawei is developing a collapsible cell phone, the earliest will be released next year.
From this trend, next year may be the first year of the foldable screen smartphone.
Then back to the question, in the face of hi new consumers, smart phone manufacturers in the design betting collapsible screen, is it feasible?
Personally think that, from the foldable screen technical difficulties, morphological changes, its space and can bring the sense of science and technology will naturally be more shocking than the current full screen, and its range of dropping speed, it should not If the current full screen came so violent.
This reality will result in the scarcity of collapsible screen smartphone products over time, which should be obvious for the market.
This will also have a new breathing room for manufacturers, but overall, this is still not a long-term plan.
As we have seen, with the rapid development of smartphones, in fact, everybody's understanding of the future development and shape of smartphones is becoming more and more unified.
Such as the future of smart phones will be the front of a full screen, in fact, has long been the consensus of all parties.For promoting the real momentum of the future development of smart phones, in fact, the major manufacturers are also pointing it to artificial intelligence, both Think of artificial intelligence as the key to driving smartphones into the next decade.
It can be said that changes in form of smart phones, to stimulate consumer desire to buy, and artificial intelligence is to allow consumers in the future of smart phones look homogeneity, continue to buy.
But, the moment of artificial intelligence is still in its early stages, there is a scene of confusion and risk landing with gimmicks and misuse of the concept in many ways. Here, artificial intelligence can only expect the market can be a Ebb Tide in the next two years , The concept of abuse kicked out of the industry.
Note: This picture from the network.