After Microsoft and Google first entered the cloud of machine learning, Amazon, too, has been chasing new products to keep its competitive edge in the cloud area. Despite Amazon's lead in the cloud, Amazon is lagging behind in the field of artificial intelligence (AI) that interprets customer messages and images, Bloomberg reported. As a result, AWS accelerates the increase in AI functionality and employs experts in related fields, Intuit with software industry, or cooperates with the American Mutual Insurance Company (Liberty Mutual Group Inc). Amazon's active layout is because AI will be expected to significantly boost cloud computing market growth. At the same time, Microsoft and Google also through the AI to spy on AWS Consumer Intelligence. The revenue generated by AI software will grow by 40% in 2021 to a level of over $8 billion, according to research institute IDC. Analysts expect the growth rate of cloud-related products to be higher as companies switch to cloud services and implement increasingly complex plans through the latest AI technologies. Although the Amazon built-in Alexa Intelligent voice assistant's Intelligent audio Echo series was deeply praised by consumers, but the company launched AI Cloud service time but behind the opponents. By contrast, Google and Microsoft have been ploughing the AI for years, setting up large research labs and hiring huge AI specialists. Gartner also points out that although AWS's cloud City accounts for up to 44%, far ahead of Microsoft's 7% and Google's 3%, Amazon's opponents in the field of machine learning, that is, the automatic grammar analysis of the algorithm, and ultimately it is possible to flip the market pattern of the cloud market. While some in the market are worried about Amazon's lagging rivals in AI, it may hinder the company's growth in the cloud, but, says Swami Sivasubramanian, president of AWS's AI department, said that when the world learned to build a website in 1995, Amazon has long started using the machine learning Operation recommendation engine (recommendation engines) to predict the books consumers also want to buy. In addition, Amazon has pioneered the use of AI technology to manipulate its warehouse robots and the entity concept of the No silver collector, Amazon go. Sivasubramanian said in a recent step that Amazon employs staffs staff to build machine learning techniques for internal use. Even if Amazon is a pioneer of AI, the company is lagging behind in the development of AI platforms in the cloud. As a result, AWS extended a machine learning specialist, Alex Smola, in 2016 and authorized its expansion staff to create easy-to-use tools for AWS customers. Amazon recently invited computer vision expert Pietro Perona and Stefano Soatto to join. In addition, Amazon launched several new AI services in 2016, including the Polly of Speech and text, the ability to read aloud, and the rekognition to identify images. It is noteworthy that the American Mutual Insurance company has already used the Amazon's Lex service. Schubmehl says the current operation of Lex shows that AI is the main driver of Amazon's growth. Intuit Tayloe Stansbury, a financial and accounting software developer, also announced that the company would use AWS as a host of AI programs and use new tools developed by Amazon to answer consumer questions. According to the information website, Amazon will launch more new cloud services at the Re:invent Cloud Conference in late November 2017, which may include the AI program codenamed ' Iron Man ' (Ironman), which can be used in finance and other industries, The Data warehousing service (data warehousing service) and machine learning algorithm are refurbished. Looking to the future, although Amazon's research effort under AI is not as deep as its rivals Microsoft and Google, Amazon also admits that consumers are the company's consistent focus. In other words, academic research has never been the goal of Amazon's foray into AI.
