On November 29, 2017, ACCO China Business Conference was held in Zhuhai with the theme of "Hand in Hand, Win-Win Future" and top executives from AGCO Group and outstanding dealers from all over China gathered together to discuss ACCO China's development plan.
Global sales revenue in 2017 will exceed 50 billion yuan
During this period, Gary Collar, Senior Vice President of Aike Group and General Manager of Asia Pacific and Africa, introduced the overall business operation of AGCO.
Aike Group Senior Vice President, Asia Pacific and Africa, general manager of Gary Collar (Gary Collar)
According to Kearui introduction, AGCO Group's total sales revenue of 74 billion US dollars in 2016. Globally, ACCO has outstanding performance in the growth of agricultural regions in Europe, Africa and the Middle East accounted for 57% of the overall business, Followed by the North American market, reaching 24%, South America and Asia Pacific were 12% and 7%.
Specific product business segment point of view, Kejia Rui introduction, AGCO tractor business performance eye-catching, accounting for 57% of the overall business, followed by service and parts business, accounting for 16% .As a full mechanized provider, ACCO in the cereals and seeds Processing, combine harvester and plant protection machinery also have a good performance.
Aike has been more emphasis on the Chinese market, that the Chinese market has a very large room for growth. Kejia Rui 2017 first three quarters of data, a good illustration of the active Chinese market.
Taking the third quarter of 2017 as an example, the Asia-Pacific region is the fastest-growing region in Acco, reaching 26% while the growth rates in Europe and North America were 11% and 6% respectively during the same period. , Growth rate reached 28%, while other areas are below 11%.
According to Kejia Rui introduction, AGCO Group in 2017 the overall business will exceed 500 billion yuan (8.2 billion US dollars), an increase of more than 10%.
2018 Aike China business aimed at an increase of 80%
Aike China Management Committee, Aike (China) Investment Co., Ltd. General Manager and general manager of sales and marketing in China Wang Ji, ACCO China 2018 goal for the machine business increased by 80%, parts and components business increased by 19% .
Aike China Management Committee, Aike (China) Investment Co., Ltd. General Manager and Sales and Marketing Manager Wang Ji
Wang Ji believes that no matter how the market changes, opportunities always exist, so he is very aggressive about the current position of ACCO China.
Indeed, as Wang Ji said, China's agricultural machinery market has entered a new normal of structural adjustment since 2015. Specifically, the demand for smaller horsepower products has declined; the demand for traditional harvesters has dropped markedly; the pulling effect of subsidies for agricultural machinery has weakened; and corn planting Area reduction, low prices of crops.
However, China's demand for improving labor productivity, reducing costs and increasing efficiency, and sustainable development is very pressing: for example, with the continuous decline in the demand for traditional machinery, high-powered horsepower continues to grow and the grain-harvesting machinery for the Central Plains continues to grow, all of which are structurally adjusted which performed.
'This leaves a lot of room for high-end products.' "Wang Ji pointed out that there are at least four areas that require or support Acco's business in China to achieve radical growth.
In addition to the continued rise in demand for high-end products, Aike's high-end products provide market space, Wang believes that it is time and need to share more fruitful distributors.
Of course, Wang Ji said more results for the dealers, but also has a strong support, that is, Aike's new product strategy and dealer support more flexible response to the market.
In terms of new products, the global series offers two new versions for users to choose from, and following the 7600 series launched for the China-optimized 7700 series of high-power tractors, has been favored by users, and in 2018 more horsepower 8700 Series products into the Chinese market, to add 270 horsepower to 340 hp power section.
Harvesting machinery, designed for China T5 has been very mature, and many years of adaptive transformation T7 has also reached the same time, also imported 2270XD generous bundle baler, this high-density balers, will further consolidate the love Branch in China generous bundling machine market share of the first position.
In addition, iNong, a groundbreaking engineering project of Acco Global Precision Agriculture Project in China, will also provide distributors and users with business support in after-sales service and sales support.