For a company with a grand strategic vision, the value created by its development tends to outpace development itself.
As a member of the world's four major families of robots, ABB robots have spent more than twenty years in China.For ABB robots, manufacturing and sales of products have long been the sole goal of China in the upstream and downstream of the polymerization industry After the advantages of resources, ABB robots are seeking new qualitative changes and jumped.
'ABB is a multinational corporation that has always helped to transform China's industry and economy.' Liang Rui, Head of Robotics and Applications Division, ABB Robotics Business, said: 'ABB does not simply think of industrial robots as a single product but as a tool to improve China's production Efficiency and effective means of reducing energy consumption have become a powerful boost to the sustainable development of China's economy. '
Loaded twenty full value chain strategy into the final amplifier
During its decades in China, ABB Group made several business structure changes but its core strategy has never changed, that is, it has been pushing the localization process for decades. Since its entry into China in 1994, ABB Robotics It is in this framework embarked on a thorough localization of the road.
'ABB Robotics is a localization company across the whole industry chain, from R & D to production, sales, systems integration and even customer service, which is unique to many multinational robotics companies. "Liang Rui called 2015 ABB robots in China turning point in the full localization, ABB robots in order to seek better development in China, to better serve our customers, ABB robots to implement further strategic initiatives.
"One of the most important initiatives among these strategies is the establishment of ABB Robotics (Zhuhai) Co., Ltd., which is the ABB robots application center in southern China." Liang Rui stressed: 'It is not only the strategic needs of ABB robots , But also to meet our customers in southern China needs.This is an important investment ABB, ABB is also a big event.
The Pearl River Delta in southern China is a manufacturing center with global influence. With the shortage of human resources and the increase of raw materials and labor costs, the transformation and upgrading of the Pearl River Delta will be promoted. At this moment, industrial robots will become an important entry point for solving the challenges. ABB Robotics (Zhuhai) Co., Ltd. was formally established in Zhuhai High-tech Industrial Development Zone on August 22. According to the plan, the newly established company will carry out ABB robot application development, system integration and customer service in Guangdong, Guangxi and Hainan provinces Business, focusing on meeting the rapidly growing market demand for industrial robots in areas such as white goods, electronics manufacturing, automobiles and food and beverage in southern China.
In the field of white goods, the robot products with the red ABB logo printed in the Zhuhai plant of Gree have been successfully applied to automated production lines such as handling, palletizing, machine loading and unloading and sheet metal stamping. It is estimated that ABB's robotic products In the automotive industry, ABB offers spray robots that have been used in GAC Honda's automotive production lines. The robots supplied by ABB robots, such as the fog robot It is successfully applied in the spraying of bitumen water-based paint and solvent-based paint. It not only saves the amount of paint for customers, but also significantly reduces the energy consumption and improves the spraying efficiency.
'The biggest difficulty in promoting the use of industrial robots in the Chinese market is often not the robotics itself but the perfect combination of robotic technology with the production processes and processes on the production lines it serves in the industry or field.' 'To get more Application experience, Liang Rui said ABB Robotics Zhuhai in the establishment of the company, will also set up an application center in Qingdao, Wuhan, Chongqing and other places. 'In Qingdao, white goods, tire rubber, railway locomotive and other industries in the industry is very strong, so Application centers in Qingdao will be more biased in these areas of applied technology development.
It is revealed that ABB Robotics Shanghai's old base is also being expanded, ABB robots are building a new plant in Shanghai Kangqiao to expand the base size, is expected to be put into use in the second half of 2016, which ABB robots will also significantly increase production capacity. 'The future , We hope to create a network of application centers all over the country in order to serve the special industries in different regions more effectively, "said Liang Rui.
Jointing together to create a localized 'pan-robot' platform
Vertical and horizontal Chinese market more than 20 years of ABB robots, the robot industry has a profound understanding.
'Robots bring greater product quality and productivity to the manufacturing industry, greater production flexibility, less floor space and lower production costs, etc.' Liang Ruifan said: 'However, the robotics industry The development and application of product technology, but also on the production of upstream and downstream have put forward higher requirements.
He pointed out that the development of the robot industry will further promote the improvement of the quality and efficiency of the entire production process and the robot will be an important terminal for intelligent manufacturing and will push the entire manufacturing industry toward a more intelligent direction. As the world's leading robot manufacturer , ABB robots provide customers with a full range of robotic products, systems and services.
According to reports, ABB robot is not only the only multinational robotics company to achieve full industrial chain localization of the company, but also has the reputation of the 'Pearl of manufacturing' in the automotive industry has the world's leading technology and technology - ABB is the world's only The company owns four full-scale automotive manufacturing technologies, namely robotics for stamping, welding, painting and assembly.ABC robots have more than 40 years of industrial robot development and application experience worldwide and owns more than 30 robotics products and solutions, Has been widely used in various operations such as welding, assembling, handling, spraying, finishing, packaging and palletizing in many industries such as automobile manufacturing, food and beverages, computers and consumer electronics. Over 300,000 installations have been installed around the world Taiwan robot to help customers significantly improve production efficiency, but also for the end-user to provide a comprehensive process and the overall solution.
'20 Years ago, ABB has proactively seen the future potential of the domestic industrial robotic market and became the first multinational to enter this market. Today, ABB has become a complete local enterprise and the only company that has started its research and development. As far as production, sales, system integration and customer service are concerned, the entire industry chain has achieved localization. "Turning to the growth of ABB, Liang Rui said: 'ABB robots are concerned about and in-depth understanding of the actual difficulties and needs in the field of industrial manufacturing in China, We also have a sound and strong local R & D team. We can start from the production environment of specific enterprises in China, understand local needs, develop applications suitable for China 's manufacturing industry and create customized products and services for the Chinese market.
In the face of China's industrial robot market, ABB robot always optimistic and positive attitude.Liang Rui said: 'National industrial upgrading strategy requires more and more Chinese enterprises to use industrial robots to improve production efficiency and process quality.With the national policy Support and motivation, ABB robots are forward-looking layout, the establishment of application centers throughout the country, the expansion of robot capacity, are all our confidence in the performance.
Over the years, ABB has always adhered to the strategy of 'in China and China,' while focusing on local production and R & D, while paying more attention to local users. Excellent robotics products and even overall solutions are all ABB's strategic plan for China In the indispensable promotion factor.
Civilian and military industry in the spring and promote the 'wizard'
In the past few years, emerging concepts in the world manufacturing industry have emerged in an endless stream from what is now known as 'Industry 4.0' in Germany to the 'Third Industrial Revolution' advocated by the United States. In the final analysis, however, the advanced manufacturing industry Breaking open and breaking new ground in smart technology is especially evident in China, a big manufacturing powerhouse.
Liang Rui pointed out that the rapidly changing Chinese market, local businesses are also flexible and changeable.New applications continue to introduce new manufacturing processes and ideas put forward, as the industry leader in technology ABB robots continue to face the challenges of breaking the existing technology, which Propose innovative solutions to solve local customer and market needs.
'We are always working on innovative robotics in all fields.' Liang Rui said: 'ABB Robotics has eight application centers in Shanghai including welding and cutting application centers, packaging application centers, assembly and test application centers, etc. The center is serving different applications in the Chinese market.
ABB Group is particularly prominent in many multinational corporations in helping China's industries and economic restructuring, and its adherence to years of 'China in China' concept has made ABB no longer treat industrial robots simply as profit-making Commodities are more powerful tools to boost China's production efficiency and reduce industrial energy consumption, thus becoming the driving force behind the sustainable development of China's economy. "ABB Robotics will continue to work closely with its local partners and customers to develop and offer according to market demand Leading robotics products and solutions to help customers improve production efficiency and efficiency, support China's economic restructuring and industrial upgrading. "Liang Rui said.
Under the strategy of "China for China", the local R & D team of ABB robots has achieved outstanding results. As early as September 2009, ABB Robotics local R & D team developed for the first time a new type of robot, the IRB 120, Applications The six-axis robot has the advantages of light weight (weighing only 25kg), small size and high speed, and is widely used in the fields of electronics, food and beverage, machinery, solar energy, pharmacy, medical treatment and research. Reliable, high yield 'feature has won the market recognition and favor.
In addition to the 'smallest' IRB 120, among the 'most' of the few robots built by the local team, it is worth mentioning the IRB 460 introduced by the ABB Robotics Local R & D team. This compact four-axis robot is the world's fastest Fast 'palletizing robot, mainly used for high-speed palletizing operations at the end of the production line.It is understood, IRB460 operating cycle up to 2190 cycles / h, operating speed than similar competing products increased by 15%, operating coverage of 2.4 m. At the same time, its footprint is one-fifth less than that of a typical palletizing robot, making it more suitable for high-speed operations in tight spaces.
In terms of 'localization', ABB Robotics introduced the IRB 1200 robot, which fully meets the needs of the Chinese market. With the availability of this product, ABB robots have been able to meet the needs of material handling, loading and unloading Links to the requirements of flexibility, beat, ease of use and compactness, especially for grinding applications, and cost-effective.
In addition, 'YuMi', an all-star ABB robotic product that has been loved by thousands of people, can still see the team's R & D team in its R & D process.
'The demand in China is more complicated, with simple or light requirements and complex or high-precision needs. The ABB Group is itself a technology company and we have never stopped technology development. Only last year, the ABB Group's research and development As much as 1.5 billion US dollars invested. "Liang Rui said.
It is also worth mentioning that Robot Studio from ABB Group is the world's first robot offline programming simulation software that fully supports the technologies of virtual reality and augmented reality. 'This is a very powerful tool that has been used for many years by ABB robots Every day, engineers use Robot Studio to do a variety of tasks, such as program planning, on-site installation and commissioning, programming improvement and coordination, etc. "Liang Rui introduced.
At the same time, he also said that ABB Robotics will introduce artificial intelligence and virtual reality in the future.Virtual Reality and Augmented Reality technologies will lead users into the virtual world of robotics, vividly show robot working scenarios and allow users to experience devices from more perspectives Layout: 'In the future, with artificial intelligence, ABB robots will be better able to combine digital technology with traditional industries and services.'
Eclectic ABB Robot's 'Junjie Project'
If you compare innovative technologies to the inexhaustible motivation that drives your business forward, that talent is the cornerstone of your business.
'For many years, ABB robots have been devoted to cultivating China's industrial robots.' Liang Rui said: 'ABB Group R & D Center has established long-term relationships with five well-known Chinese universities in Shanghai Jiao Tong University, Tsinghua University, Zhejiang University, Harbin Institute of Technology and Tongji University Cooperation to jointly promote the localization of innovation, and local industry research scientists jointly training.
Not only that, ABB also eclectic with all kinds of colleges and universities across the country, vocational colleges, secondary vocational schools and in-service education and training institutions to carry out extensive cooperation for the domestic industrial robot industry research and development, program design and application of site commissioning operations Such as the application of different levels of training and nurturing talents, to carry out cooperation projects between schools and enterprises.
For the eighth consecutive year, the "Automation World" held in Wuhan, ABB Group donated one million yuan to the 'ABB-New Great Wall Impoverished College Student Aid Fund' for the 12th consecutive year to fund the destitute students in related fields such as electrical engineering and automation in domestic universities So far, ABB has donated a total of about 14 million yuan to the fund, benefiting more than 2000 students and technical school students from 45 universities in China including Wuhan University, Wuhan Polytechnic University, Huazhong University of Science and Technology, etc. For many years, ABB passed 'ABB-New Great Wall Poor College Student Fund', 'ABB Doman Engineering Education Fund', 'ABB Feng Enbo Research Award' and other channels to support students to complete their studies or research projects and in Huazhong University of Science and Technology, Xiamen University of Technology, Lanzhou Polytechnic Universities and other colleges and universities set up scholarships or donation laboratories in various forms to support the training of local industry professionals.
It is worth mentioning that, in the past three years, ABB Group has invested more than 10 million yuan, with nearly 20 universities and research institutions around the development and application of industrial robots, including a number of forward-looking topics to carry out cooperation. Through such competitions as the Undergraduate Innovation Contest, the Robot Innovation Challenge and the National Automation Essay Contest, it provides participants with a stage to inspire and display their innovative talents, and train and deliver innovative talents for the development of the entire power and automation industry. Innovation Competition "as an example. In the past four years alone, the competition attracted more than 5,000 participants from more than 200 colleges and universities and received nearly 800 entries.
'With our leading robotics expertise and deep understanding of the industry, we are committed to finding opportunities in the most complex and diverse markets and emerging markets to provide the best solutions in the industry.' 'Turning to the future, In the future, ABB Robotics will continue to increase its investment in robotics products and solutions to meet the market demand, helping customers scale up their manufacturing and low-cost expansion and gradually move toward innovation, coordinated development of services and manufacturing, and ultimately achieve a leap in the value chain. "