On November 25, 2017, 'Healthy Living and Experience the Future - 2017 China Healthy Appliance Forum' was held in Hefei, a conference sponsored by China Household Electrical Appliances Research Institute, Hefei Economic and Information Technology Commission, Beijing Econazole Market Research Co., Ltd., Hefei City, home appliances and electronic information industry associations in co-operation, Suning Cloud Business Group Co., Ltd. strategic cooperation, the global home appliances network, "household appliances", Hefei Royalstar Electronics Group Co., Ltd. contractors.
In the era of universal pursuit of quality life, people's attention to 'health' has reached unprecedented heights, 'healthy China' strategy put forward at the right time and will promote the healthy construction of China in an all-round way.In the field of home appliances, with the upgrading of consumer demand, Consideration has become an important reference for consumers to buy home appliances products, for the development of a clear business development.
Hefei municipal government vice mayor Wang Wensong
Wang Wensong, vice mayor of Hefei municipal government, said in his speech that, by virtue of its prominent geographical advantages, Hefei's strategic position in the regional development of the country continues to rise.Specific to the field of home appliances, with the rapid rise of Hefei appliance industry group, the appliance industry has become The city's first 100 billion yuan industry, great potential for development.China Household Electrical Appliances Research Institute as approved by the establishment of national authoritative technical service agencies, has been committed to the inspection and certification of household appliances and common technology research and promotion, For the development of the entire appliance industry, played a forward-looking, leading role.
Wang Wensong revealed that in order to build the pilot city of 'Made in China 2025', Hefei will step up its cooperation with China Household Electrical Appliances Research Institute and focus on the supply-side structural reform of the home appliance industry, encouraging the development of healthy home appliances, highlighting the standards and leading and innovating Quality supply, focus on increasing variety, quality, brand, and constantly meet the growing consumer demand for healthy home appliances, with the actual implementation of the spirit of the 19th National Congress.
Vice President of China Household Appliances Research Institute Ge Fengliang
Subsequently, Ge Fengliang, vice president of China Household Electrical Appliances Institute, elaborated the original intention of hosting the event, hoping to set up a platform for exchanges and cooperation in business, hoping the participating enterprises can benefit from.He said that in the country under the guidance of relevant policies In recent years, people's concerns about the environment and health have been on the rise, and the government understands very well and is working hard to solve the common people's pain. In the process of upgrading the home appliance industry, how to integrate 'health' into products and healthy living Thousands of households have become the propositions that household electrical appliance enterprises must think for a long time. Under such a background, not only is the market size of newly emerging healthy household appliances represented by the 'two net' products rapidly expanding, the traditional large household electrical appliances are rapidly Close to health.
For example, some health-oriented products lack industry standards and norms, there is no lack of over-marketing of functions, price chaos and other chaos.In response, Ge Fengliang Pointed out that in the home appliance industry, the era of quick success is over.Our enterprises should be thoughtful, how to do a good job of products, consumers need products, step by step to obtain solid development.He stressed that as a professional body, the Chinese home Electric Institute future task is to standardize the market, to ensure the healthy development of the industry.
Suning Tesco kitchen and toilet business center general manager Gou Xiaoyong
As a strategic partner of this event, Suning Tesco has played a positive guiding role in leading consumers' healthy life and healthy consumption. Gou Xiaoyong, general manager of the operation center of Suning Tesco Kitchen & Bath Company, gave a speech entitled "Opportunity, Integration, Value - Channel help healthy water purification upgrade, "the speech.He said the water purification market prospects are very broad.Our country drinking water safety there are many hidden dangers, and consumer safety and health awareness of consumption has been continuously strengthened, the market demand has rapidly increased. , The penetration rate of water purification equipment is not high, the market space is very large.At the same time, thanks to the constant strengthening of national regulatory and industry standards, the industry is more and more standardized, providing a good environment for the sustainable and healthy development of the enterprise.Focus on user value, Suning has been heavily invested in the water purification industry, through the construction of super flagship water purification, water purification and related categories to promote integration, co-manufacturers focus on a number of high-end single product initiatives, while helping the rapid escalation of industry and consumption.
Beijing Zhong Yikang era market research limited brand left the magpies
What is the market trend of China's home appliance market in 2017? How will the market move in the coming year? Zuo Yanque, the general manager of Beijing Zhong Yikang Market Research Co., Ltd. made a detailed analysis on the basis of detailed statistics. He pointed out: 'National Health' Has risen to the national strategy, from the perspective of user needs, health has become a rigid demand.First "second child" policy and the increasing degree of social aging makes the scale of the health needs of the rapid expansion of the population, gave birth to a huge potential for healthy consumer market At the same time, due to the formation of the concept of quality consumer, consumer upgrading trend is very obvious, consumer demand for home appliances has not only limited to basic functions, health function market more and more consumers .Health appliance market has great potential A little beyond doubt.
Zuo Yin magpie suggested that if you want to make a difference in this market, companies need to be based on the user's health needs and develop a wide range of health products. Based on the rapid development of the entire industry, the industry needs to be established as soon as possible to make health needs Functional quantification of the technical standards to promote the standardization of health products.
National Household Electrical Quality Supervision and Inspection Center, deputy director Zhou Wenhong
Zhou Wenhong, deputy director of the National Quality Supervision and Inspection Center for Household Appliances, talked about the importance of 'health and safety' in 'healthy appliances.' She pointed out that 'healthy appliances' is becoming an integral part of people's daily life. However, The status quo of food contact materials relied on is not optimistic .To change this status quo requires the joint efforts of the government, enterprises and consumers.The relevant agencies should speed up the improvement of China's "healthy appliances" standard system and speed up with laws and regulations and safety Health requirements supporting the establishment of testing system, the establishment of an effective early warning of food-related product notification system; companies should actively promote the health of consumers 'health appliances' standard content to guide consumers rational consumption; consumers should be based on the needs of a reasonable choice Healthy home appliances, do not blindly catch up with the trend.
China Household Electrical Appliances Institute health appliance test center microbial laboratory engineer Yao Yanchun
China Household Electrical Appliances Research Institute of Health Appliance Testing Center Yao Yanchun introduced the application of microbial technology in the field of health appliance evaluation.She thinks, with antibacterial, sterilization, in addition to mites, hypoallergenic health appliances is to prevent the invasion of harmful organisms outside the body is an important Barrier.At present, antibacterial, sterilization has been more mature, the future addition to mites, anti-allergy, odor and freshness is the trend of healthy appliances in the future, clothing care machines, water purifiers, mites and cleaners, surface cleaners and more A new type of health appliances will be more and more appear, microbial technology will play a huge role in the field of health appliances evaluation.
Song Liqiang, deputy director of China Household Electrical Appliances Research Institute Information Media Center
China Household Electrical Appliances Research Institute of information media center UET user experience evaluation business in the health appliance test has accumulated rich experience, Deputy Director Song Liqiang and field business representatives to do to share.He said that the user experience can be divided into three levels: the basic Level, do not disturb, do not bring negative emotions to the user to help users complete the task, to meet the needs; better level, to bring users a pleasant experience; excellent level, to the user with a surprise.With the entire appliance Industrial restructuring and upgrading, 'to bring surprises to users' has become the main driving force for innovation and upgrading of home appliance business.
Song Liqiang said that the product, user and environment are the three major factors affecting the user experience, and that the UET user experience evaluation is conducted around these three aspects. At the product level, the product is implemented from the perspective of appearance, function, performance, interaction and auxiliary functions The user level, the establishment of user database, filter out users in line with the product consumer population; the use of environmental level, in accordance with the actual use of the product laboratory construction. Scientific and standardized testing will help users to screen the most suitable appliances.
Issued a certificate photo
In the process of promoting the healthy appliance, a lot of home appliances products that can provide consumers with a healthy life have emerged.At the end of this meeting, the organizers invited Angel, Haier, Vantage, Kangquan, Kelon, Meiling, Patio 9 Product awarded the 'Jia-electric' certificate.
Get a list of items for the 'Jia-Tech' certificate
(In alphabetical order by brand)
Health and comfort have become the two major goals pursued by the modern people for their quality of life. In order to allow consumers to enjoy a healthy lifestyle as soon as possible, it is necessary for the industry to work together to realize the innovation of home appliance products through technological innovation and material innovation so as to realize healthy lifestyle!