In the meantime, the pace of industrial restructuring and upgrading of the entire refrigerator washing machine industry is also accelerating.With the rapid improvement of the national economy, the concept of public spending power and consumption have all increased in recent years. Consumers' The demand has also undergone profound changes. The traditional refrigerator, washing machine products, a single function, can no longer meet the increasing consumer demand for consumer updates, ice washing market is undergoing consumer upgrades, this year is to enter the transformation and upgrading of product structure, technology Innovative and differentiated competition for the performance of the market consolidation period.
TCL's Chairman and CEO, Li Dongsheng, mentioned in the film that from innovation to innovation, TCL transforms the fruits of innovation into a global leader in products that allow the world to witness the products of big-name brands Strength in the field of home appliances, TCL white appliances as one of the pillar industries TCL appliance industry group, since its establishment, 'pragmatic innovation' as the brand concept, rooted in a new living environment, insight into new market demand, new lifestyles, Change the user's life, over the past two years for consumers with a variety of revolutionary new products, good-looking, easy to use, quality, differentiation, cost-effective, constitute the five major product power, these differentiated factors for TCL refrigerator Washer successfully captured consumers.
In the just past double 11, TCL ice wash also refresh the sales from the outside world for the industry's upstart three concept .11 all day, TCL refrigerator washing machine industry sales up 210 million yuan, an increase of 44%; open For 2 hours, TCL refrigerator washing machine will be completed last year, double 11 sales throughout the day, superb performance.
Into the ice-washing industry in just four years, TCL refrigerator washing machine rapid growth, steady growth has become a downturn in the industry's bright spot.To crack the growth of TCL ice-cleaning key is not difficult to review its development in recent years, TCL ice The rise of washing is inseparable from the 'product' word.
Since 2013, Hefei appliance industry park construction has been continuously for the industry, consumers and effective ice washing solutions, TCL refrigerator washing machine based on consumer demand, adhere to the pragmatic and innovative brand concept, and to consolidate the strength of innovative technologies gradually help the business step TCL Group Chairman Li Dongsheng introduced: Hefei base TCL is the largest production base in the country.Because it is a new production line, the base will assume the R & D and production of high-end products.
TCL ice-based appliance industry relies on the professional design, development, production and production management team and the current domestic ice-washing production base - Hefei appliance industry park-based, continuing to high-end ice-washing products force, to create 'smart , High efficiency, energy saving, health 'as one of the high-end ice-washing products for the TCL ice-washing business to enhance the scale and process improvement provides a powerful guarantee to deepen the transformation of ice-washed specific business development, open a new driving force for the growth of TCL refrigerator washing machine .
After three years, TCL washing machine breakthrough pollution-free technology innovation, has laundry secondary pollution, cross-contamination provides a total pollution-free system solutions to become the industry's entire free-waste system solutions founder and leader. March 2016, TCL Refrigerator washing machine lasted three years to overturn innumerable programs, subverting the internal structure of the traditional washing machine, completely solve the industry for many years troubled sewer washing problems, the first pollution-free Washing Machine, the first to solve the laundry washing machine on the secondary pollution.In August 2016, TCL launches the pollution-free drum washing machine again to solve the secondary pollution caused by the drum washing machine. In March 2017, TCL introduced the pollution-free drum tub washing machine again to solve the cross-contamination between clothes and clothes. TCL pollution-free barrel in the barrel washing machine with 'vat pollution-free bucket + pollution-free' design, create a family-specific classification washing space, 1 + N kinds of combinations, a washing machine to meet the family needs.
Refrigerator has now become an essential household appliances, consumer upgrades also put forward higher demand for the refrigerator, the most concentrated expression, is the improvement of preservation effect. TCL refrigerator first integrated inverter air-cooled technology, created for the storage of ingredients exclusive Fresh space, unique 'fast cooling, temperature difference is small, super energy saving, low noise' and other advantages; In addition the series refrigerator also unique partition storage design, wet and dry separation area storage, depth to meet the pain of household partition storage.
China's refrigerator washing machine market begins with the traditional epithetal growth characterized by a large number and scale, and enters into a new stage of connotation-based development characterized by upgrading its structure and operation quality, but at this stage, the problem of product homogeneity begins Highlighting how companies seek new opportunities for differentiation? To TCL refrigerator washing machine represented by innovative thinking has found its own high growth path, with technological innovation continue to meet the needs of consumers, but also for the depth of upgrading the structure of the industry To the key boost.