November 29, Suning joint Yoyo, China Household Electrical Appliances Research Institute released the "2018 white paper washing machine industry," (hereinafter referred to as the "White Paper") shows that the partition washing machine product premium near 80%, this category will be the focus of the next phase of enterprise competition.At the same time, Suning Tesco data show that from January to October this year, washing washing products increased by 220.4%.
As mentioned in the White Paper, with the expansion of the price range of washing products in the district and the increasing number of participating brands in the market, the district washing machine with high quality, high value and high efficiency and cleanliness will be able to provide the washing machine brands with corner overtaking Opportunities, and then rewrite the industry pattern.Ye Yi Kang, general manager of white electricity division, said the single drum washing machine market price of 4,000 yuan, two priced at 8,000 yuan, while the regional binoculars washing machine at 12,000 yuan This means that the regional binoculars washing machine washing machine products than the average premium of nearly 80%.
In the use level, many consumer families have also increased the demand for washing machines.OvYun cloud network consumer survey data show that there are 31.7% of households there is an increase in the demand for a washing machine, mainly to separate adults and infants clothing , As well as the underwear and garments, socks and other categories of clothing category washing, but due to restricted storage space, water and drainage facilities, can not be achieved.
It is reported that Haier, Beverly, Hisense, LG, etc. have layout partition washing products.It is reported, December 8, Beijing Suning will be combined with Haier , Bosch, Siemens, Midea, Hisense, Little Swan, Samsung and other first-line brands will jointly launch a healthy laundry promotion month activities, invest billions of resources to promote the popularity of district washing and washing machines and dryers.