'Double 11' 10 days in advance to do 'Raiders', keep in the middle of the night at the computer, but your shopping is really the' lowest price '? Yesterday, the Consumer Association released' 2017 'double 11' online shopping Commodity price tracking "shows that the first price increases after the price, the fictional 'original price', free price tagging is more prominent.Among 539 non-presale price tracking products, 78.1% of the promotional goods and there is no cheap, that is, these goods It is not available for 'double 11' or lower prices on November 11. This is an increase over the same period in 2016.
Pre-sale goods suspected fictitious 'original price'
The price tracking survey involving 16 online shopping experience activities, selected a total of 668 models of goods, involving clothing shoes and hats, digital mobile phones, food products, cosmetics, etc. 9 categories of major categories. Domestic and imported goods into two categories, pre- Sales and non-pre-sale are involved.
Presale price of goods is relatively standard, but also found that there are price problems 4 products.
One is suspected of 'original price' in the form of 'line price' as an e-commerce platform, a nominal 'Hengyuanxiang' brand knitwear November 10, November 12, November 15, the price of the line Are 508 yuan, but the 11th of November crossed the price adjustment for the counter price of 1280 yuan.Moreover, this counter price is only displayed in the November 11 product page, did not appear in succession.
Second, the pre-sale price is not as good as the 'double 11' day price concessions.One e-commerce platform, a nominal 'Coach' brand shoulder Messenger bag November 7, November 10 pre-sale price of 1068 yuan, Activities for the 'deposit 99 yuan deductible 150 yuan', converted down to 1017 yuan, but on November 11 the same day, 400 yuan less than 50 yuan, the conversion price of 968 yuan, November 12 price of 999 yuan promotional price.
Third, the frequent changes in presale prices. An e-commerce platform for a nominal 'God draw' brand projector, November 7 pre-sale price of 2999 yuan, a deposit of 50 yuan deducted 450 yuan, the conversion price of 2599 yuan , November 10, the pre-sale price of 2799 yuan, 50 yuan deposit 450 yuan deduction, conversion price of 2399 yuan, the day of November 11 activities price of 2599 yuan.
Fourth, the deposit is free to change. An e-commerce platform, a nominal 'Zotte' brand double bed, Oct. 26 marked the deposit ('Jingdong Price') for 100 yuan, and November 7 marked the deposit from 100 yuan Into 50 yuan.
Some of the goods 'double 11' prices rise without falling
The survey found that in this year's 'Double 11' promotion campaign, some platform and merchant discount rules are set complex, discount, full, red envelopes, coupons, allowances and other 'preferential' ways superimposed, with a variety of restrictions and Use order, obscure promotional rules, consumers can not calculate the actual sales price of goods, reducing consumer online shopping experience.
According to the price tracking survey experience statistics, 539 non-pre-sale goods, not November 11 can also 'double 11' price or lower the proportion of 78.1% of the purchase price, some of which platforms and merchants first rose commodity presence After the price reduction, 'double 11' price rise and rise and so on.
Such as Dangdang section of a nominal 'Korean clothing' brand women in the November 7 before the price of 152 yuan, while the price on the 10th raised to 288 yuan, and dropped to 136 yuan on the 11th, allegedly through false Discount to induce consumption.A certain section of the name of 'good product shop' brand cakes on November 7 price of 29.9 yuan, but during the 'double 11' period the page price rose to 79.9 yuan, discount activities for 50 minus 50, the conversion price of 29.9 yuan.
Jingdong platform a nominal 'Bo Yang textile' brand bedding, prices fluctuated, 'double 11' before the lowest price of 229 yuan, after the price has been raised to 379 yuan, 'double 11' price down to 249 yuan, still above the previous lowest price of 20 yuan.A paragraph called the 'mystery is still' brand BB cream on October 29 the price of 79 yuan (price 84 yuan, over 60 by 5), while in the 'double 11 'The price has been raised to 109 yuan, the price is more expensive.
Beibei platform, a section of the nominal 'one state' brand snack foods' double 11 'before the purchase price of 13.9 yuan,' double 11 'during the group purchase price increased to 16.9 yuan. A section of the nominal' skin beauty 'brand cosmetics' double 11 'before the purchase price of 188 yuan,' double 11 'during the group purchase price rose to 229 yuan. A section of the nominal' Mentholatum 'brand cosmetics October 22, October 23, October 26, November 1 Group purchase price of 76.6 yuan, November 4 'double 11' during the group purchase price raised to 85.5 yuan.
I buy a net platform for a nominal 'plum' brand food 'double 11' before the price of 99 yuan, November 11 price adjustment to 129. Netease Koala a section of the nominal 'American Brigade' brand trolley 10 Price of 359 yuan on January 22, the price rose to 649 yuan on November 11. The Amazon platform is a nominal 'mouth monkey' brand knitwear 'double 11' before the price of 53.1 yuan (excluding shipping), 'double 11' During the price rose to 109 yuan (over 99 free shipping), a larger increase.
Consumers Association: Punishment should be punished according to price misleading behavior
Consumers Association said that the price tracking compared with the same period in 2016, not only the price of alleged violations of the situation has increased, some platforms and businesses complex price calculation and promotion rules, but also reduces the consumer online shopping experience. In response, the Consumers Association suggested that the relevant departments improve the supervision of online shopping pricing system, according to the law to punish prices misleading behavior, for example, the price of serious violations included in the blacklist of dishonesty, and be publicized to facilitate consumers access to the same time, platform products to strengthen Price management, the implementation of honesty and trustworthiness management responsibility.We suggest that e-commerce platforms and businesses to operate according to the law integrity, do not engage in promotional gimmicks and misleading prices, the use of concise price promotion expression, the real benefit to consumers; platform side should strengthen management and establish We will improve the price monitoring mechanism during the promotion period and use technological means to prevent unscrupulous traders from engaging in illegal price adjustment activities, actively fulfill the obligations of the platform, cooperate closely with relevant government departments, industry associations and social organizations, and conduct supervision and inspection of prices.
In addition, consumers should also cultivate a good sense of price, insist on rational and rational consumption, formulate procurement plans according to their own needs, pay close attention to commodity prices in advance, avoid impulsive consumption and cause unnecessary waste.