On November 29, Beijing Commercial Daily reporter learned from Hisense that Hisense, a listed company of Hisense Group, formally filed a lawsuit in Beijing and Qingdao courts alleging that Sharp up to a dozen of TV products sold in China infringed Hisense Invention patents.This is the second after the two companies compete for brand rights, once again courtesy.
According to Hisense, the patents involved in this Hisense mainly include two patents: a backlight control method, a device and an LED TV, and a backlight drive circuit and a television set, all of which are within the validity period, the allegedly infringing products In more than 30 provinces and cities in China.Hisense in the petition requires the court to order Sharp to immediately stop infringing its patent rights, stop manufacturing, sales, promised sales of infringing products, and destruction of infringing products and other appeals, the two courts have been formally filed Accepted.
In response, Beijing Business Daily reporter contacted Sharp, the company responded that 'will respect the law, and actively responding.'
This is Sharp and Hisense launched another brand-name battle after the conflict in June this year, Sharp in the United States Court of California sued Hisense Group, sued Hisense sales of low-quality products damage Sharp's credibility, requiring Hisense to stop using the brand, and at least Compensation of 100 million USdollars.Sharp said the company sought through legal channels, in the legal framework to work hard to terminate its contract with Hisense.
When Sharp was still a mere Japanese company in August 2015, the company sold its five-year brand rights to Mexico's color TV manufacturing plants and Sharp's TV Americas (excluding Brazil) to Hisense for $ 23.7 million a year later Sea to pay 388.8 billion yen (about 3.81 billion US dollars) to complete the acquisition of Sharp.
Since then, Hon Hai has been seeking opportunities to regain Sharp's overseas brand authorization.In the case of unsuccessful negotiations with Hisense, Sharp decided at the end of last year to stop supply of LCD panels to Hisense; It is reported that Sharp in April this year, written notice to Hisense to terminate the contract, However, Hisense rejected Sharp's request, then continue to sell Sharp brand.Separ this prosecution, the North American brand completely to the heating up to the white-hot stage.
After being acquired by Hon Hai, Sharp plans to reclaim the TV market share.According to Hon Hai Group's internal plan to Aquos, Sharp, InFocus build high, medium and low-end brand platform to 'noble is not expensive' as the demand for different Customers and different markets, and expand the global market share of SHARP brand by intensifying the design, making use of Hon Hai's manufacturing superiority and price-reduction promotion, etc. Sharp 2018 (April 2017-March 2018) ) Will complete 10 million LCD TV shipments target, an increase of nearly 70% more than this year, if reached this goal, Sharp will rank the world's third-largest LCD TV brand.
If Sharp wins the lawsuit, Sharp can continue to use its own brand in North America; if Hisense won, but also with more than three years to use Sharp's brand to help them ship in North America, Hisense's shipments There will be protection. "Appliance analyst Liang Zhenpeng said the dispute also showed that the North American TV market fierce competition, because this year's decline in China's color TV market, Hisense, Foxconn, and so want to expand in the growing North American market, the contradiction between the two sides is inevitable.