With the rapid development of China's manufacturing industry and the promotion of various policies, many Chinese home appliance enterprises are vigorously implementing their international strategies to seize the market share in the international market. At the same time, overseas kitchen and electric appliance brands have accelerated their access to China and European nationals Appliance brands CANDY, Bosch appliances, Whirlpool, including the European giants have taken root in China, a global kitchen and electrical war is approaching.As the leading kitchen appliance brand million and electrical, in its own strength at the same time, by With the advanced technology of multinational corporations as their own, they are striding onto the international stage and blooming the charm of "Made in China" in the global market.
Made in China Makes Rise and Adhere to Strategy of "Going Global and Introducing It"
In recent years, China's manufacturing industry has shown a trend of vigorous development, the domestic strong manufacturing enterprises in the western expedition eastward, Lien Chan, Czech Republic, the rapid rise on a global scale. Haier through the United States GE Appliances, New Zealand Fisher & Paykel Japan AQUA And other brands to achieve the goal of closing the sea, the United States through the acquisition of Germany's KUKA robot and the Italian central air-conditioning company Clivet, set up R & D innovation in Austria and other international way; Galanz in Germany, Britain and France set up R & D institutions or sales companies to enter European Market ... As the leading brand of domestic kitchen appliances, Wanhe also has its own sea route map and depicts the blueprint for globalization through the strategy of "bringing in and going out".
In the face of global competition, a strong cooperation between its own strength and powerful combination is indispensable since 2000, 000 and relying on industry-leading technology and product quality, and many other advantages began the international layout in 2015 Hand in hand with Europe's famous heating products manufacturer Unical to reach a cooperation strategy to jointly develop global business; May 2016 Wanhe and Bosch joint venture established dedicated to the development and production of water heaters, the joint venture has now put into production; 2017 In June, Wanhe formally signed and became a strategic partner with ABB Group Co., Ltd., a subsidiary of ABB Group Co., Ltd. With the help of ABB's advantages in intelligent manufacturing and robot production, Wanhe started the journey of innovation development. Recently, Wanhe Construction Overseas The first franchised store located in Azerbaijan, the international market to add weight ... Through the cooperation with the international group, 000 and in technology, products, brand fully in line with international standards, while opening up the global market business, In one fell swoop
Wan and signing ceremony with Bosch site
Wanhe insisted on the strategy of "going out and bringing in" and continuously deepened its overseas business and continuously stepped into a new stage to display the charm of 'Made in China' on the international stage.
Overseas performance dazzling and accelerating global development
'Made in China 2025', 'One Belt and One Road', 'Guangdong, Hong Kong, Macau, Tai Wan District' ... All kinds of good policies provide a powerful driving force for the development of Chinese enterprises overseas. With the policy advantages, Chinese enterprises in the products The rapid development in the fields of sea going out to sea, investment in the sea, investment and distribution, etc. With the profound understanding of the policy and the profound understanding of the policy, we have seen a significant improvement in overseas expansion by grasping the opportunities of globalization.
Million and the first overseas franchise settled in Azerbaijan
For many years in overseas markets, Wanhe has accumulated profound strength and experience. In order to enhance the development of the brand, Wanhe announced the brand strategy upgrade in mid-2017 in order to create the image of experts in intelligent hot water and kitchen appliances, , A luxury brand, to be the world's leading kitchen and bathroom electrical appliances and domestic hot water system suppliers for the brand vision.Modulation of the brand vision means that the million and not only in the domestic market to occupy the forefront of the development of the industry, more global, to be at International market occupies a place.
At present, with the deepening of internationalization and the continuous promotion of favorable policies, the stage of China's kitchen electric and power enterprises has been expanded from the domestic market to the global market, with a broader space for development and a more complicated competitive environment. For China's kitchen and electric appliance enterprises, finding a suitable Development path in order to be invincible in the future competition.Million and is in the product, technology, services, brands and other aspects of the force, speed up the development process of the international journey in order to enhance their competitiveness in the global market , Seeking greater development worldwide.