The highly anticipated 2017 Double 11 Shopping Festival has come to a successful conclusion. Siemens Consumer Appliances has been widely distributed on the top 5 e-commerce platforms of Tmall, JD.com, Suning Tesco, Vipshop and Amazon. Home appliances brand list, the overall ranking of the fourth category.Among them, Siemens appliances is the leading Chinese ice washing market sales of foreign brands in the shopping section, the refrigerator category of Siemens appliances and washing machine categories in the five major e-commerce respective Brand sales list, are among the best, won the second and third place, is the best performing foreign appliance brands.
Siemens appliances committed to product upgrades and innovation, widely recognized by the industry and consumer trust
The "Double 11" Shopping Festival was so proud of its success, from the Siemens home appliances has always been the pursuit of high-quality products and innovative technology.Since 1994 formally entered the Chinese market, Siemens home appliance brand's market share continued to grow, By Chinese consumers love and recognition of the brand rating authority Chnbrand released in 2017 China Customer Recommendation Index report data show that in all the same type of competitors, Siemens appliances in the washing machine and refrigerator category have been the highest consumer Satisfaction index, which also confirms the 'double eleven' during the consumer products in favor of Siemens home appliances ice wash.
In product upgrades and innovation, Siemens home appliances with industry-leading design excellence and leading edge award-winning industry for the pursuit of high quality of life of Chinese consumers to create innovative and upgraded home appliances solutions.In 2017 China Home Appliances and Consumer Electronics Fair AWE), Siemens launched a heavyweight Zero Door Plus fridge-freezer with 2017 iF Design Award in 2017. Siemens Appliance achieved the first combination of zero-degree bio-preservation technology with the three-door design.It was unveiled in August this year when the Siemens iQ700 series of washing machines, With the most comprehensive range of Siemens washing appliances so far, the homecare experience is revolutionized by the forward-looking iSensoric smart sensor technology, user-friendly handling and large capacity.
Siemens home appliances as appliance brands have long been operated by the Bosch appliances, no matter in January 2015 Bosch Group completed the Siemens 50% stake in the Boshi appliance group before or after the acquisition, the Siemens appliance brand services team and strategy are not Change, as always, for the global market, Siemens home appliances and services.In addition to the popular ice-washing products, Siemens hurricane range hood, Siemens embedded gas stove ER77K233MP also won the iF Forum Industrial Design Association awarded the 2017 German iF Design Award , Siemens steaming box HS658GXS6W and Siemens dishwasher SC73E610TI won the top prize of China's high-end home appliances and consumer electronics summits for 2016-2017 awarded by the Top Award Organizing Committee .Bosy Appliances New Products such as dishwashers and micro-steam oven , During this 'double eleven' sales growth is also significant.
Siemens Appliances consolidates after-sales service, strengthens channel cooperation and optimizes O2O appliance consumer experience
Uphold the 'consumer-centric' concept, Siemens appliances not only in product upgrades and innovation has won the love of consumers, but also through continuous optimization of sales and after-sales service so that consumers feel more confidence in its offline network throughout the country 31 Province, nearly 700 cities in the sales and after-sales network, there are online official website, customer service hotline, customer service Weibo, official WeChat and other communication platforms .Busi appliances know that after-sales service is important in the journey of consumers A ring, the high-level elements have the use of weekend time to visit the consumer's home practices, through the service staff of the orders, random visits to users, face to face to understand the actual needs of consumers and product feedback .In addition, Siemens Home Appliances We also actively carry out the activity of 'Reliable Consumer Month' to offer free preferential 'exhaust system embedded services' and designated products 'rebates for 100 days without any reason' to consumers across the country and actively implement the brand concept of 'consumer-centered' .
In the context of the upgrading of consumption, Siemens Home Appliances follows the trend of the times and organically integrates the online shopping platform with the offline consumer experience. It has conducted extensive and in-depth cooperation with the e-commerce platforms such as Tmall and Jingdong to realize the complementary advantages of products and channels, Promote the new ecological development of the cooperation between household appliance brands and e-commerce It is thanks to the full cooperation of Siemens appliances and major e-commerce platforms that the supply during the "Double 11" Shopping Festival has been fully guaranteed for consumers Create a more efficient, convenient and innovative consumer appliances experience.
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