On November 28, the strategic launch of the "Home • Life" strategy of the United States was held in Beijing. Ms. Rhododendron, a member of the Gome Holding Group, gave a keynote speech to clarify the brand proposition of "GOME · Mei Mei · Life Beauty" , Three capabilities to service, home-based solutions provider and service provider transformation, into the ten trillion 'home life' market, and plans to build the next three years, build more than 10,000 offline 'home life' It is understood that this is the United States from the electrical appliance business to the 'home life' the first step in the expansion of the new map.
At the strategic conference, Azalea announced the new brand proposition of 'Gome · Mei Mei · Life Beauty'. In 2018, Gome's business will focus on the five major segments of home appliances, home improvement, home furnishing, home services and home finance, and strive to enter the business development From 2019. From the beginning of 2019, the country will start the whole category of the United States to expand the industry, a dual platform for online and offline communion, retail and strive to serve 100 million Chinese families by 2020.
Gome Holding Group cuckoo lady
It is understood that the 'home life' market is a large Blue Ocean integrated industries.According to Analysys think tank data show that China's 'home life' market size of nearly 10 trillion yuan, including 1.4 trillion yuan home appliance market, 19,000 Home improvement market of RMB100 million, household market of RMB8.8 trillion, service market of RMB5.7 trillion, and a broader financial market at home.
Rhododendron said that although the market has broad prospects, entering the home and life is a major project with long industrial chain and high complexity. Gome will build its own capabilities in terms of products, operations and services, make use of Internet technologies and platform channels, Realize the interaction between people, people and goods, people and services, and reversely energize the data generated through the interaction of online and offline platforms to enhance the experience and efficiency of 'home life'.
As the largest strategic move in 2017, Gome integrated its internet assets and repositioned Gome's Internet. While Gome's Internet served as a connector on the one hand and as an important traffic distribution platform on the other, it launched its first social + Business + profit sharing 'of the new model of shared retail, the United States stores, the United States letter, Mall, the United States and other core media products, the United States to connect the platform, technology, supply chain advantages, to share with all users.
Shared retail is the fifth generation of GOME's innovative business model, with its core being decentralized and everyone flowing. Under this model, everyone can share the value of the platform for free, integrate into the existing commercial chain, and save costs and zero input Become a manager.As a member of the sharing chain, sharers can enjoy worry-free shopping, but also the development of an inherent social network, to participate in business interests.
Rhododendron said that the United States around the 'home life', focus on the development of the Internet capabilities, enabling offline operations capabilities, online trading, online experience as a dual-platform shared retail model to create online products, connectivity and data capabilities, offline Focus on the scene, thematic, professional, integrated, timely landing service capabilities.
At the strategy briefing, for the first time, the cuckoo also disclosed GOME's 10,000-store project, saying that Gome will create a full-scale smart home-living model of around 20,000 square meters online and deploy communities in existing cities Life store, in the county and township market opened GOME APP network entity store.After the completion of the layout, Gome will have more than 10,000 offline 'home life' stores, forming an online platform covering different types of stores, anytime, anywhere for consumption Provide 'home • life' products and services.
In service, after transforming the market of "home and life", Gome's service not only needs to be made into products and standardization, but also from the sales experience to distribution and installation, maintenance and cleaning, Closed-loop service.
In order to further enhance the competitiveness of the home and aftermarket services market, GOME paid a return of 105 million yuan on TCL's home appliance service after arriving home on November 27. After the completion of its strategic investment, Gome and home-from-home will recycle their home appliances Leasing business in-depth cooperation to cover the country's offline maintenance, cleaning, recycling system.
In order to promote the successful implementation of the strategy of "family life", Gome reached a strategic cooperation with five major industry associations and Haier, Chain House, Love Space, IDF, Love Recycling and other industry leaders to build a community of values of "family life".
Rhododendron said that Gome's online and offline retail and dual platform will be open to the relevant enterprises of household appliances, home improvement, home furnishing, home services and home finance and will be established through an online and offline platform channel of social + business + shared benefits accessible to all. Efficient, open and win-win 'home • life' ecology.
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