On November 28, 360 mobile phones held a press conference in Beijing to release its first full-screen product, the 360 Phone N6 Pro. The 360 Mobile Phone N6 Pro uses the most popular full-screen design of the time. The 5.99-inch 18: 9 full screen, Snapdragon 660 processor, 4G / 6G and 64G / 128G multiple storage portfolio.After the conference, 360 mobile phone president Kai-Xin Li media interviews, and answer the full screen, 360 mobile phone future plans.
How to ensure the supply chain
Full screen industry hot spots at the same time, the upstream supply chain will cause a lot of pressure, how to ensure stable supply? 360 mobile phone president Li Kaixin said: from all aspects of resources, the full screen is indeed more nervous, 360 in order to be able To provide users with sufficient volume, the planned release of dual-11 flagship mobile phone postponed until November 28. From the supply chain, the resources of the full screen is relatively tight, but the volume of these two months have been Some of the relief.In terms of delivery, 360 manufacturers such as, each product does not like the two millet, Huawei, OPPO, vivo and other manufacturers need a very large amount of pressure on the upstream supply Will be relatively small.
Full screen future innovation
At present, most of them are in the fight screen, and the next stage of the full screen mobile phone how to develop? New always revealed his own views: From a practical point of view, the full screen of product innovation is to allow users Get a better experience .Although there are some full-screen mobile phone using a shaped cutting method, in fact, shaped cutting is helpless move, because the front camera, handset and other functions can not be removed, there are many manufacturers have chosen the alien However, shaped cutting the cost is too high, but also some people think it looks bad, the phone is an industrial grade consumer goods, not art; Second, the manufacturing cost of profiled cutting is too high, the average handset manufacturers unbearable unless there is sufficient basis as a Support; the last is the adapter and other issues, Apple uses the advantages of a closed system that allows third-party very quickly adapt to the changes made by the shaped cut, but the vast majority of Android phone applications from third parties, let the software Suppliers adapt to the visual changes caused by shaped cutting more difficult for users to experience a certain degree of decline.
360 mobile phone development
2017 mobile phone market more competitive, and many manufacturers are in the high-end direction, 360 mobile phone has been focused on the 1000-2000 yuan segment, for the future development, 360 mobile phone president Li Kaixin also has plans: in the At this stage, 360 mobile phone goal is to lay a solid foundation, lay the foundation, and then consider doing the next thing this year, 360 mobile phones have their own hardware to their own blood.
About the future of the Q series
All along, security is the main core of the 360 mobile phone, but now 360 Q series phones are still stuck in the Q5 and Q5 Plus released last year, this year there is no Q series of new releases, it means that 360 will give up the Q series of products Line 360 mobile phone president Li Kaixin said: Q series represents the brand of 360 mobile phone, 360 will not give up the Q series product line because the 360 mobile phone Q series to undertake partial business, high-end users will not do every year A, but it is sure to be done.
5G pre-licensing situation and response
This year, several major domestic mobile phone manufacturers have a saying that before the 5G licensing, the situation in the industry is not good .For this issue, open a new total also have their own views: Last year, domestic shipments of mobile phones in about 500 million , But this year may be down 15% .At the same time, manufacturers are also facing pressure from the supply chain, as we all know, this year's memory, flash memory chip prices soared, manufacturers have brought a lot of cost pressure, the screen also faces Such a problem.
Despite the tremendous pressure, there are still plenty of opportunities for the 360. The four largest handset makers in the country have not been able to fully share their market share, and their total shipments account for about 70% Under the 30% plus a large base, is still a big market in the future of the Internet of things, the phone is still the ultimate entrance, so prudent management is the most important.
360 integration between the various products
Now there are a lot of mobile phone manufacturers in the layout of the Internet of Things and the ecological chain, 360 already has a very rich hardware ecosystem, but at present, there is not completely open between the various ecosystems, 360 mobile phone will be as a layout, to promote 360 hardware ecosystem? This problem, the new total always seemed a bit embarrassed, but also said: Now the 360 also need to make each module's business more plump, more mature, through the operating system, the application of this to get through the consistency, 360 are now discussed Do this.
The current state of artificial intelligence and the future
This year's cell phone ring in addition to full screen, there is another focus is AI (artificial intelligence), artificial intelligence, 360 mobile phone president Li Kaixin said: At this stage of AI hype too much, we are talking about artificial intelligence, more More depends on the processing of big data, how to use big data to get the data they want, and then apply it to the function development and use experience.
About 360 mobile phone pricing
360 mobile phone N6 Pro pricing is very close to people, 4G + 64G price of 1699 yuan, 6G + 64G price of 1899 yuan, while the 6G + 128G price of 2399 yuan.For such pricing, 360 mobile phone president Li Kaixin said , This pricing is to 'make friends', for companies such as 360 mobile phones, we must make the product competitive, so pricing will be so close to the people.
