On November 29, 2017, the opening ceremony of the theme of 'Creating a New Future with New Ecology and Wisdom' opened the three-day 'Seventh China Household Appliance Marketing Annual Conference' at the New Century Grand Hotel in Hangzhou. AO Smith, Ashley, Squirrel, Midea, Supor, Sanhe, Airmate, Vaillant, etc. , Shidai, Ariston, the boss, MACRO, Wan and Lin, San Lu Wei, Dream, Germany and Italy, fame, BWT, Dean, the three dads, Qing Dong Na Bi'an, Anlan, odd handsome, Sharp, Suning Bangke, gold finger code, Simmer technology, 100 million water purification, kitchen and toilet 100%, York and other more than 30 brands to bring new costumes show, at the same time get Bosch, Siemens, Fang too, Vantage, Four Seasons Mu song, Europe to send cabinets, gold cabinets, Red Star Macalline, actually home, Lynx Mall and other brands and enterprises strongly support. Lynx, Suning Tesco and other industry experts and scholars By the platform of this annual meeting of the analysis of the new trend of China's home appliance industry in 2017, from all Judging 2018 from the perspective of the future of China's home appliance market, undoubtedly before the end of the appliance industry devoted a thoughtful gluttonous feast.
(China appliance marketing annual opening ceremony)
(Brand dress show)
Fu Jiaozhi, chairman of Beijing Modern Media Group, the organizer of this annual conference, first delivered a speech and analyzed the current economic situation. In the third quarter of 2017, China's GDP increased by 6.8% from the same period of last year, and the economy maintained a moderate to rapid growth. Economic recovery has provided a good environment for China's foreign trade situation; economic restructuring, the growth of the regional economy and the new round of China's large-scale liberalization will all promote economic growth. Refueling dry sleeves, to promote the prosperity of the industry practitioners.
(Modern Appliances Media Group Chairman, Editor-in-Chief Fu taught the opening speech)
Subsequently, a number of marketing elites and experts from a number of institutions, academics from the perspective of the home appliance industry corroborated the continued improvement of the Chinese economy and provided a forecast for the market trend of the Chinese home appliance industry in 2018.
Consumption upgrade significantly, led home appliance industry restructuring and then upgrade
CAI Ying, Director of the Office of the State Information Center In the speech from the macroeconomic perspective on the construction of a new industrial chain in China's home appliance industry at the Seventh Annual Conference of China's Household Appliance Marketing, the consumer data from January to September 2017 proved that retail entities are picking up, Rising consumer spending in rural areas, online shopping heat unabated, eating wear with signs of steady growth is obvious.With the nineteen and the Belt and Road and other policies to guide the current market is worth focusing on key areas and industries are mainly concentrated in the development of urban agglomeration differences , Changes in consumption caused by changes in urban structure, changes in manufacturing and consumption due to changes in the level of technological application, and opportunities for development in government business planning.
In the speech, Jia Dongsheng, general manager of China Econazole Times, said that the national home appliance market is still in the adjustment stage mainly based on structural optimization, and that consumption upgrading is changing from quantitative change to qualitative change. The pursuit of intelligence, quality of life and nutrition, energy saving and environmental protection, and health And health, taste and art will be consumer upgrades, new product demand points.
Internet + new retail has been revealed
The newly unveiled Double 11 also rewrote the Chinese e-commerce data and global shopping carnival index, and as retail internet technology penetrates every aspect of the supply chain, new retail presents itself in every corner of our lives. The essence of that data-driven, experience-centered pan-retail form.Joint Star Vice President JINGXING in the 'new pattern of China's home appliance channel conference' introduces the current new retail trends pointed out that the 19 report clearly At the core of the real economy market, the store has ushered in the most thorough 'qualitative' change in the past decade. Online promotion of experience, interaction, scene, life, digitization, artistry, conceptualization and diversification is taking place The omni-channel integration, multi-format cross-border development, therefore, dull home appliance stores will become a high value, warm place.
To pay for quality of life, the health consumer market is vast
More attendees and experts at this annual conference focused on quality of life improvement and healthy consumption as a result of improving quality of life at several industry summits such as electric kitchen, fresh air purification, water purification, sanitary ware, cooking utensils and small home appliances, etc. One is that the family's investment in kitchen appliances continues to increase. In 2017, the market size of China's kitchen and electric appliances will reach 96.8 billion, an increase of 14.8% over the same period of 2007. Meanwhile, the trend of high-end, intelligent and subdivision of kitchen appliances is clear .
(Thousands of business meta-million business linkage)
Haze, pollution caused by the health industry has become a tuyere market.With the air purification and water purification industry chain is also rapid development.YeKang is expected in 2017 China's fresh air system will reach 7.2 billion shipments, an increase of 56% Of which home fresh air system shipments estimated at 4 billion yuan, an increase of 85%. In water purification equipment, 2017.1-10 domestic water purification equipment retail sales of 27.1 billion yuan, an increase of 17% .Industry experts believe that household straight Drink equipment growth slowed down, the market entered a stage of steady growth. The future of commercial water purification equipment market, high-end whole house water purification will be single-product-based household water one-third of the world.
Single lazy economy, appliance service continues to heat up
The development of mobile Internet technology is narrowing the distance between service and consumers and making service experience more stereoscopic and visualized.After 85 and 90, the consumption of new ethnic groups and other new ethnic groups for service awareness, making the service of commercialization, Data upgrade, service platform came into being.In this year's service providers conference, guests suggested that the essence of service upgrades is the service experience, efficiency and cost of harmony.
(China Home Appliances Marketing Summit Forum)
China Household Appliances Marketing Annual Meeting has always been recognized by the industry as a set of forward-looking, authoritative, professional, interactive in one, large-scale, high level, the topic is practical, wide cooperation, the impact of the deep industry event. , The fresh air purification, kitchen appliances, sanitary ware industry, cooking utensils and small home appliances and other summits close to the industry organizations, close to the market and this annual meeting on the next few years, China's home appliance industry, the general trend, great cause, generous and big pattern made Of the pre-judgment, has been widely recognized brands, agents, retailers widely recognized.The Seventh Annual Meeting of China's home appliance marketing is the home appliance industry this year's last grand event, China's home appliance industry 'Panshi' awards ceremony since its inception , With its broadness, dissemination, professional authority, and fair and objective properties become manufacturers in the appliance industry proud of the beautiful business card as the 'home appliances Marketing Annual' finale of this session from the Panshi Award China's household electrical appliance industry segments from many angles, after three months of competition, the birth of the product category-based technology leader award, quality experience award, the best-selling market, the character class is The main winner of the industry figure award (brand category), the creation of industry figure award (business category), marketing elite award, business elite award, enterprise-based market benchmarking award, Marketing Goldstone Award a total of nine awards of the award-winning enterprises , Products and individuals, but also for 2017 draw a successful conclusion.
