ITRI IEK Electronics and Systems Group, industry analyst Lin said that AIoT is the next wave of revolution in the ICT industry, but also led the retail industry to accelerate the pace of digital transformation, which, through the intelligent commercial display system combined with sensors, RFID, mobile Payment, intelligent robots and many other innovative technologies that can bring more value to digital signage.In the future, digital signage technology will be transparent to display technology development, and will also meet the indoor, outdoor and other erection environments for the Audience to create a variety of visual presentation.
In particular, there are currently a number of shortages in the world, and major international retail brands such as Amazon in the United States and Japan's Lawson are actively introducing the unmanned store mechanism. On the other hand, online traffic currently imported through online advertising is increasingly costly in the future. , Physical stores must also act as an entry point to more online presence, and the technological evolution of digital signage plays an important role in the evolution of retail.
Lin research poems further stressed that the application of digital billboard system is diverse, the retail industry has become the largest vertical applications, is estimated to account for 27.6% of the total billboard market, the market size reached 553 million US dollars.In addition, due to airports, stations and other instant messaging Demand, transportation, digital billboards will be second only to the retail industry, accounting for 19.6%, the market size reached 478 million US dollars.