In recent years, with the rare decline of hardware such as mobile phones, Apple began to double its service business, including Apple Pay, Apple Music and other initial success, but another service product Apple News client, but low-key order Surprised.
According to foreign media latest news, the development of Apple News client seems to have encountered a smooth, a large number of executives left the company, and recently another responsible for revenue executives quit.
According to foreign technology media Digiday website reported on November 28, recently Apple News client came a message that is difficult to make external news partners happy, that is responsible for revenue and strategy director David Kang will leave, he is in this position Only worked for a year.
It is unclear why the executive left the company, but foreign media also pointed out that Apple has always been a hit for advertising revenue is not cold, so to be responsible for advertising within the Apple business is not easy.
So far, Apple is more a consumer electronics company than an Internet company.Apple mainly rely on sales of mobile phones, tablet PCs, personal computers to generate revenue and profits.In the field of Internet services, including music streaming media, Apple's favored mode is Members pay, not ads revenue.
Similar to Facebook, Google and a large number of news clients in China, Apple News is part of an aggregation service that captures external news media companies, and by far Apple and the media are still advertising their main revenue, taking 37 Mode.
Apple has billions of cell phone users worldwide, and by forcibly binding it to the iOS operating system, Apple News clients gain a certain amount of users, with some reporting that Apple News helped them improve their reading traffic and reach more readers.
However, in the advertising revenue, Apple's share did not let the external media are satisfied.
Earlier, Apple introduced a variety of measures to help news media companies increase advertising revenue, such as Apple allows the media to choose its own external advertising network, or commission comScore reading traffic monitoring, while Apple and NBC Universal also signed a cooperation agreement, Selling Apple News in the advertising space.
Due to dissatisfaction with Apple's advertising, including the Guardian, a number of media outlets have removed news reports from Apple News and are ready to read them through their own websites or clients.
David Kang, a former resignation executive who joined Apple in 2014, earlier served as chief revenue officer at Rolling Stone and Wenner Media, and is expected to serve in other parts of Apple in the future, despite leaving Apple's press operations.
Earlier this year, a number of executives quit on the Apple News client, and earlier this year Donna Ogier, the media-linked executive, went to Snap, the mobile social company, responsible for the news aggregator business in Snapchat, the mobile chat tool.
Other departures include Keith Moerer, content editor, David Bowers, business development, and Dana Lacey, partner for the deal.
It has been a long time since the Apple News client was introduced, but it is unclear how many live users are currently active, and how many ads the media is able to get each year, although Apple is not disclosing more information on this product.
According to media reports in October, Apple has started to allow external media outlets to insert ads from Google's companies in news pages to boost revenue.
Apple has had great success with consumer electronics hardware and the mobile ecosystem, but Apple has failed in mobile advertising and many previous setbacks came from Apple's iAD business.
And Google, Facebook and other companies, Cook under the control of Apple, more emphasis on protecting the privacy of consumers, Apple will not track the user's Internet history, Apple does not get access to product information, this approach will naturally affect the advertising Effect and advertiser benefits.
It should be noted that in recent years, browser makers set off a wave of blocking online advertising, and this trend is the 'leader' is Apple Inc., Apple first announced the Safari browser allows external intercept plug-ins. Many media believe that Apple's move will not affect itself, because Apple did not rely on online advertising to get substantial revenue, Apple is more like targeting Google and other heavily dependent on ad companies.