WitsView latest research is expected, high-end TV using OLED technology has been hard to shake, QLED camp if the development of 8K television, may be able to regain competitiveness.
According to the latest research institute WitsView research, OLED technology will stand firm next year, high-end TV backlight market, with more TV brands to join the ranks of OLED is expected to use high-end TV OLED technology has been difficult to shake, is expected next year, OLED TV shipments will reach 250 Million new high, 1.5 million units this year, an increase of 66%.
WitsView said OLED market this year due to the introduction of SONY and other international manufacturers introduced, and the products received in the end market, OLED TV shipments than expected performance; OLED organic materials have color fades, prolonged use may also appear afterimage, However, OLEDs are superior to LCD TVs in terms of color saturation and contrast, making them attractive to both brands and end users.
OLED competitor QLED (quantum dot) technology is superior to OLED in color saturation, and has no service life problem, but QLED display is still difficult to reach the commercial level due to the poor external quantum efficiency and long-time illumination. , Price positioning is also QLED TV this year, a big problem to 55-inch 4K TV, for example, OLED TV and QLED TV both the retail price of only about 100 US dollars, but in recent years in LG Electronics and Sony and other manufacturers under the fueled , OLED TV in the minds of consumers has become synonymous with high-end television, so QLED TV pricing too high but will affect the purchase intention.
WitsView pointed out that QLED camp looking forward to the next generation technology such as QD CF or QD self-luminous display, there are still technical bottlenecks to be overcome, the fastest production time also falls after 2020. However, at this stage OLED due to Technology limitations, the highest resolution can only reach 4K; the contrary, QD backlight is currently no resolution restrictions, so the QLED camp, the development of 8K television may have the opportunity to allow QLED in the high-end television market to regain competitiveness .