North of Chicago North 900 Mall, on Magnificent Mile, Chicago, has cleverly used small-pitch LED screens on its ceiling to create a unique digital experience.
For Northern Beverly Hills North 900 Mall, the heart of this refurbishment is a massive 190-foot digital art installation spanning the ceilings of a nearly 30-year-old complex that can be seen from all floors And divided into 10 sections to simulate a huge skylight that connects the inside of the building to the outside sky.
Responsible for the project as a whole by the ESI Design Experience Design Studio in New York City, LED digital canvas combines the evocative content of a 16K resolution with state-of-the-art video cameras to make the rustling trees and the sky above all look real. Digital signage system also provides users with a wealth of intelligent interactive applications and social interaction applications, users can easily interact with the screen to better promote the brand communication.
In another mode, a feature of the project is that the ceiling is open display 3D Animated Flock of Birds. The Cedar Wagons in the Chicago area will gather and disperse to create a fascinating, ever-changing pattern, just as in nature. By the rule-based algorithm of cluster behavior, birds will never be the same The way the plane flies twice and the background sky and sunlight adapt to the current time as well, creating a feeling of outdoor space that attracts the audience, motivating them to move up the entire building and stay longer.
Ceiling-mounted is also an innovative and powerful marketing tool.While not creating the illusion of outdoor space, the ceiling is a vivid demonstration of brand content, seasonal content, products, promotions and special events.The media programs use pre-rendered videos and animations, Software-generated animations, and dynamic media templates that you can easily customize.
Stacy Kolios, Senior Director of Marketing, North 900 North of Shopping Mall, said: "The digital ceiling has enabled us to bring art to the atypical environment and surprise our guests." This installation will also be what we plan to showcase in Chicago And a great creative medium for artists working in the digital design world. '
LED ceilings are just a few of the huge transformation projects in the mall, including road-finding navigation and welcome walls.
