From the current diatom mud market point of view, many diatom mud enterprises in branding will claim that they are green products, in this green wind, diatom mud manufacturers have low-carbon environmental marketing, from the green production management To green publicity, etc. But in fact a lot of diatom mud enterprises did not really achieve low-carbon environmental protection, due to the development of domestic green diatom mud there are still too many uncertainties such as technology, standards and marketing, so Diatom mud companies want to embark on a true green road, but also must effectively solve these problems.
Diatom mud enterprises need to adapt to the trend of innovation
Intense competition is the market economy in the normal phase of diatom mud competition is becoming increasingly intense as long as the opportunity to continue to innovation, to consolidate its own reputation or even lead the trend, will be able to lead the market in the diatom mud industry.Hence, Diatom mud enterprises to take advantage of the trend, innovation.
First of all, we must hold the existing market, in the premise of word of mouth and quality to seek new breakthroughs in product design to follow for people to create a healthy, environmentally friendly, beautiful and comfortable work and living space principle. Under the premise of ensuring beauty and comfort, scientific and rational use of every inch of space, so that the limited space to maximize the benefits and achieve maximum savings, this should be the most basic self-diatom enterprises requirements.
Secondly, how to accurately locate the market and determine the marketing direction is also another key factor that determines whether the diatom mud enterprises can take advantage of the situation.If we can grasp the consumer psychology of the target customer groups and show their performance, keep pace with the trend of the times and the trend, The "what you need is what you are looking for" consumes the main line and will win the market.
Green into diatom mud industry trends
The environmental protection of diatom mud products emphasizes the coexistence with people, that is, let the diatom mud products realize the basic functions and satisfy the customers' esthetic conception, and at the same time, realize the cultural connotation upgrading.With the health as the product selling point, how to produce Green diatom mud to meet the market demand, in the current market competition is particularly important.Non-harmless process of the production process in the low-carbon environment system also occupies an important position, how to do is not easy. To choose certified raw materials, and then in the production, on the one hand to ensure the cleanliness of the exhaust gas, on the other hand, to improve energy efficiency and reduce energy consumption must also be gradually carried out.Finally, an important part of environmental protection is waste and garbage disposal, First of all, waste and rubbish emissions should be reduced. Secondly, reusable and reusable emissions should be recycled.
Green diatom mud refers to those who based on the ecological industry, based on the rational development, use of natural materials produced to meet the specific needs of users, beneficial to the health of users, and has a very high cultural and technological content of diatoms Mud. Visits through the market survey found that environmentally friendly diatom mud in diatom market is very eaten, a brand sales staff said: 'Now most consumers will pay attention to environmental protection, although environmental protection is not the first consideration, but more and more Many consumers are asking.